Brand Tone

welcoming, serene, and inspiring

Brand Values

• •Well-being and Self-Care
• •Comfort and Quality
• •Craftsmanship and Local Production
• •Eco-responsibility and Sustainability
• •Elegance and Femininity

Best Practices

• •Embrace the Language of Serenity: Consistently use words like "soft," "gentle," "calm," "serene," and "comfort" to reinforce the brand's core promise of well-being.
• •Tell the Story of "Made in Paris": Regularly highlight the Parisian craftsmanship and the "Fabriqué à Paris" label to build on the brand's values of quality, locality, and authenticity.
• •Center the Narrative on Self-Care: Frame products not just as items, but as tools for a better, more mindful lifestyle. Connect every piece to the concept of taking time for oneself.
• •Maintain a Personal and Authentic Voice: Continue sharing behind-the-scenes content and the founder's journey to foster a deeper connection with the audience and maintain transparency.
• •Use Elegant and Clean Visuals: Ensure all photography and visual content reflects the brand's values of femininity, elegance, and serenity. The visual tone should be as soft and inviting as the products themselves.

Social Perception

The public perception of TSIPIE is positive, aligning with the brand's intended image. Customers and collaborators view it as a high-quality, eco-conscious brand that delivers on its promise of comfort and well-being. The "Fabriqué à Paris" label lends significant credibility and reinforces its image as a supporter of local craftsmanship. On social media, the brand is perceived as authentic and transparent, especially through its sharing of the creative process.

Copy Examples

• •Wrap yourself in the serene embrace of our latest collection. Crafted from the softest bamboo, each piece is a promise of comfort, a moment of peace in your busy day. Rediscover the art of relaxation. #TSIPIE #ParisianWellbeing
• •From a sketch in Paris to your sanctuary at home. Our founder, Séphora, pours her passion for design and wellness into every stitch. Experience the touch of authentic craftsmanship. #MadeInParis #FounderStory
• •Beauty that's gentle on you and the planet. Our Oeko-Tex certified bamboo fiber is our commitment to sustainable comfort. Feel good, inside and out. #EcoChic #SustainableLuxury
• •Your morning ritual, elevated. Our ultra-soft turban is designed to make your self-care moments feel even more special. How do you find your calm? #SelfCareSunday #TSIPIEMoments
• •What does your ideal moment of peace look like? Take our 2-minute quiz to unveil your personalized wellness profile and receive a special treat from us. Your journey to serenity starts here. #WellnessQuiz #FindYourCalm