Tono de Marca

Professional, design-focused, quality-driven, aspirational yet accessible, expert.

Valores de Marca

• •Quality
• •Expertise
• •Innovation & Style
• •Accessibility

Mejores Prácticas

• •Lead with Style and Quality: Always begin copy by emphasizing the aesthetic appeal ("gorgeous," "inspiring," "refined") and the high quality of the products. This reinforces the brand's primary value proposition.
• •Use Aspirational and Inclusive Language: Employ phrases like "Create your dream space" or "Find your inspiration" to connect with the customer's vision. Pair it with words like "affordable" or "attainable" to make high-end design feel accessible.
• •Highlight Expertise and Curation: Consistently mention the "latest products," "curated collections," and "knowledgeable team." This positions the brand not just as a retailer, but as a trusted design authority.
• •Maintain a Consistent Voice Across Brands: While each of the five stores has its own name, their online voice should reflect the parent company's values. Create a shared style guide that outlines the core brand tone (professional, design-focused) for all communications.
• •Focus on the End Result: Instead of just listing product features, describe the experience or the feeling the products create in a home. Use sensory and evocative language to help customers visualize the finished space.

Percepción Social

Neutral and largely non-existent at the group level, fragmented across individual store brands, not building a unified group-level reputation online.

Ejemplos de Copy

• •Where Refined Design Meets Attainable Style. Explore the latest collections in tiles and bathroomware.
• •Introducing the Travertine Collection. Inspired by nature, perfected for your home. These porcelain tiles offer a timeless elegance with a unique smooth finish, ideal for creating your dream space. Visit our showroom to see and feel the difference. #TileDesign #InteriorInspo #HomeRenovation
• •Planning a bathroom or kitchen upgrade? Don't settle for the ordinary. At The TSH Group, we bring you the latest in high-quality tiles and accessories. Find your inspiration with us. Click to explore our five showrooms across Eastern Australia.
• •The Akemi Twin Shower: Elevate your daily routine with a blend of sophisticated design and superior function. This piece is more than just a fixture; it's an experience. Crafted for durability and style, it’s the perfect centerpiece for a modern bathroom.
• •For over [Number] years, The TSH Group's family of stores has been at the forefront of tile and bathroom design. Our strength lies in our expert team, who guide our clients from inspiration to installation. We are committed to bringing quality and style to every project. #DesignExcellence #Retail #AustralianBusiness