Brand Tone

Artisanal, Authentic, Friendly, Approachable, Community-Oriented, Inclusive, Passionate, Knowledgeable, Ethical, Conscious, Personal, Unique

Brand Values

• •Craftsmanship
• •Sustainability
• •Community
• •Transparency
• •Art & Ecology
• •Customer Connection & Service
• •Heritage

Best Practices

• •Embrace Authenticity: Share genuine stories about the craftsmanship, the artists, and the inspiration behind the pieces. Use real photos and videos, including behind-the-scenes content.
• •Highlight Values Consistently: Weave mentions of sustainability, community, and craftsmanship into product descriptions, social media posts, and all communications. Don't just state them; show them in action (e.g., "Our packaging is 100% post-consumer waste because...").
• •Maintain a Friendly, Human Voice: Even when discussing fine jewelry, keep the language accessible and welcoming. Address customers warmly, use contractions where appropriate, and don't be afraid to show personality (like mentioning the shop pets).
• •Spotlight the "Why": Connect with customers on an emotional level by explaining the meaning behind the brand name, the passion for the craft, and the commitment to ethical practices.
• •Engage and Build Community: Respond to comments and reviews thoughtfully. Use social media to foster conversations, feature customers (with permission), and promote collaborations with other local artists or businesses.

Social Perception

Tshatshke is perceived as a gem—a place to find unique, high-quality, and ethically made jewelry. The owner, Maddy, is highly regarded for her skill, passion, and friendly demeanor. The shop is seen as a refreshing alternative to traditional jewelry stores, recognized for its commitment to sustainability and supporting local artists. The brand has a strong local following in Philadelphia.

Copy Examples

• •Headline: "Jewelry with a story, crafted by hand, just for you." Body: "At Tshatshke, we believe every piece should be as unique as the person who wears it. Discover handcrafted treasures made with love, sustainable practices, and a touch of Philly soul. Visit our Port Richmond studio – where art meets heart."
• •Social Media Post: "From our bench to your story. ✨ We're not just making jewelry; we're crafting future heirlooms. Owner Maddy Hirsch pours her passion for art, ecology, and fine craftsmanship into every custom design and curated piece. What story will your Tshatshke tell? #HandmadeJewelry #PhillyArtist #SustainableStyle #TshatshkePHL"
• •About Us Snippet: "More than just a jewelry store, Tshatshke is a community. We're a welcoming workshop, a gallery for independent artists, and a place where sustainability and beautiful design go hand-in-hand. Come say hi, meet Maddy (and maybe our furry shop assistants!), and find a piece that speaks to you."
• •Product Description (for a recycled gold piece): "Old gold, new love. This [Piece Name] is part of our 'New Again' collection, meticulously crafted from recycled precious metals. Because beautiful jewelry shouldn't cost the Earth. Wear a piece of our commitment to holistic sustainability."
• •Call to Action for Custom Design: "Dreaming of a one-of-a-kind piece? Let's create it together. At Tshatshke, Maddy works with you to bring your vision to life, blending your ideas with her expertise in hand-fabrication and ethically sourced gems. Book your custom consultation today and let's make some magic."