Brand Tone

Artistic & Poetic, Whimsical & Joyful, Authentic & Sincere, Understatedly Sophisticated, Independent & Confident

Brand Values

• •Originality & Creativity
• •Quality & Craftsmanship
• •Authenticity & Sincerity
• •Joy in the Everyday
• •Independence
• •Timelessness
• •Embracing Imperfection

Best Practices

• •Weave in the Narrative: Every Tsé & Tsé object often has an origin story or an inspiration rooted in the founders' vision or the artisanal process. Sharing these stories adds depth and authenticity.
• •Employ Evocative and Playful Language: Use a vocabulary that is rich, sensory, and slightly whimsical (e.g., "shimmer," "whisper," "dance," "twinkle") rather than purely utilitarian terms. This reinforces the poetic and joyful aspects of the brand.
• •Emphasize Handcrafted Uniqueness: Continuously highlight the artisanal nature of many products, the small-batch production, and how "perfect imperfections" contribute to the charm and individuality of each item.
• •Channel the Founders' Authentic Voice: The copy should always feel genuine and reflect the passion and distinct perspective of Sigolène Prébois and Catherine Lévy. Avoid overly commercial or generic marketing language.
• •Align Visuals with Voice: Ensure that the tone of the copywriting is consistently mirrored in the brand's photography and visual presentation—artistic, imbued with a sense of wonder, and showcasing the unique character of the products.

Social Perception

Artistic & Unique, High Quality & Well-Crafted, Iconic & Collectible, Poetic & Charming, Independent & Respected, Investment Pieces

Copy Examples

• •*(For the April Vase)* "A delicate dance for every bloom. Our April Vase: celebrating the singular beauty of each flower, strung together like cherished moments."
• •*(For a 'Famished' tableware piece)* "Elegantly askew, joyfully imperfect. The 'Famished' collection – because the best meals are shared with heart and a touch of delightful chaos."
• •*(For a Cubist Garland light)* "Softly glowing stories for your walls. Drape our Cubist Garland and let its gentle light weave a little magic into your evenings."
• •*(General brand post)* "From a Parisian dream between two friends, to your home. Tsé & Tsé: crafting poetry for everyday living, since 1991."
• •*(About their design philosophy)* "We don't chase trends; we capture wonder. Each Tsé & Tsé piece begins with a spark of joy and is made to last, imperfections and all."