Brand Tone

Practical and Value-Driven: straightforward, focused on deals, pragmatic, and community-oriented, positioning themselves as a local, family-run business.

Brand Values

• •Value for Money
• •Family & Community
• •Service & Convenience
• •Pride in Business

Best Practices

• •Embrace the "Value" Voice: Consistently lead with price and value. Use words like "deal," "bargain," "savvy," "discount," "clearance," and "affordable" across all communications. This is your core identity.
• •Highlight "Family-Run and Local": Always mention that you are a "local family business." This builds trust and a personal connection that differentiates you from larger, faceless retailers. It softens the purely transactional nature of a discount business.
• •Focus on Service Speed and Convenience: Speed is a major selling point in your positive reviews. Make "fast delivery," "same-day delivery," and "we build it for you" prominent in your copy. These are tangible benefits beyond just a low price.
• •Be Transparent About Product Condition: Clearly and proudly state that you sell "new, end-of-line, box-damaged, and refurbished" items. Frame this as the reason for the great prices. This manages customer expectations upfront and builds trust, potentially mitigating some negative reviews.
• •Use a Simple and Direct Tone: Avoid the aspirational or complex language seen on the tsdomestics.com website. Your copy should be straightforward, energetic, and easy to understand. Speak directly to the customer about practical benefits: saving money, getting items quickly, and making their home better, today.

Social Perception

The brand has a dual perception: many customers see them as a reliable source of excellent bargains with efficient service and delivery, a good local option for affordable furniture. However, a segment of customers has a negative perception due to issues with damaged/faulty goods and poor customer service regarding refunds and repairs. Brand awareness is localized to their region and the eBay platform.

Copy Examples

• •Upgrade Your Home for Less. Your local family-run store for quality furniture at prices you won't believe. Same-day delivery available!
• •Why wait for a sale? At TS Domestics, it's always sale season. From stylish sofas to complete bedroom sets, get top brands at clearance prices. Shop online or visit our Stoke-on-Trent showroom today!
• •The Nevada 6-Door Wardrobe: All the style, none of the splurge. This brand-new, box-damaged item offers massive storage and a modern rustic oak finish at a fraction of the RRP. Limited stock – when it's gone, it's gone!
• •We're a family business from Stoke-on-Trent, and we believe everyone deserves a home they love without breaking the bank. We specialize in finding the best deals on new and refurbished furniture so we can pass the savings directly on to you.
• •Tired of your old sofa? We'll take it away! Get a fantastic deal on a new furniture set from TS Domestics, and we’ll handle the removal of your old one. Fast, friendly, and family-run – that's our promise.