Brand Tone

Technical and Authoritative, Problem/Solution Oriented, Enthusiast-Focused, Direct and Confident

Brand Values

• •Quality and Durability
• •Performance and Innovation
• •Expertise and Specialization
• •Problem Solving
• •Transparency (in product information)

Best Practices

• •Prioritize Technical Accuracy and Detail: Always use precise terminology. Explain the engineering benefits and specifications of products clearly. This builds trust and authority with a knowledgeable audience.
• •Speak the Enthusiast's Language: Incorporate terms and references understood by DeLorean owners and modifiers (e.g., "LS swap," "DMC-12," specific part numbers if relevant). This shows you're part of their community.
• •Highlight Problem/Solution: Frame products as solutions to common DeLorean issues or as ways to achieve desired performance upgrades. This directly addresses owner needs.
• •Maintain a Confident and Direct Voice: Be assertive about the quality, testing, and benefits of your products. Avoid overly casual or hype-filled language; let the product's engineering speak for itself.
• •Ensure Visual and Textual Cohesion: While this focuses on copy, ensure that the visual elements (product photography, website design) complement the technical and quality-focused tone of the text. Professional, clear imagery reinforces the brand's values.

Social Perception

Specialized Niche Provider, Knowledgeable within the Community, Focused on Modern Upgrades, Limited Broader Public Visibility

Copy Examples

• •Engineered for the Icon. Built for the Road Ahead. Your DeLorean deserves more than just parts – it demands precision. Our SICArm Tubular Control Arms are rigorously tested and meticulously crafted to deliver the handling and durability today's driver expects. Upgrade your legend.
• •Unleash True Performance: LS Swap Components You Can Trust. Thinking of an LS heart for your DMC-12? We’ve engineered the essential components to make your vision a reality. From intake adapters to robust oil pans, get the proven parts designed for a seamless and powerful integration.
• •Stop the Squeak, End the Failures. Superior DeLorean Bushings Are Here. Tired of subpar reproduction bushings that don’t last? Our high-durometer, OEM-supplier-sourced control arm bushings are thousands-of-miles tested for guaranteed durability. Feel the difference quality makes in every turn.
• •The DeLorean Restomod Starts Here: Precision Parts for the Discerning Owner. Elevate your DMC-12 beyond factory spec. LSDeLoreanStore provides the specialized, performance-driven components that transform your classic into a modern driving machine. Explore our catalog for engineered solutions.
• •Technical Expertise, Tangible Results: Your DeLorean Upgrade Partner. At LSDeLoreanStore, we’re not just selling parts; we’re providing engineered solutions backed by in-depth DeLorean knowledge. From detailed installation guides to components that solve known issues, we’re here to support your build.