Brand Tone

Playful and Humorous, Approachable and Relatable, Supportive and Non-Judgmental, Informative and Empowering

Brand Values

• •Enjoyment and Fun without Hangovers
• •Mindful Consumption & Wellbeing
• •Transparency and Quality
• •Community and Connection
• •Inclusivity
• •Playfulness

Best Practices

• •Embrace Playful Language: Continue using signature terms like "Giggle Grass," "buzz without the booze," and emojis where appropriate to maintain a light, fun, and approachable feel. Avoid overly formal or clinical language.
• •Stay Relatable and Authentic: Channel the founder's voice – a busy, modern individual seeking balance and fun. Share user stories, acknowledge everyday challenges, and maintain a conversational style.
• •Focus on Benefits, Not Just Features: Highlight the positive outcomes: feeling good, no hangovers, enjoying social moments, and mindful choices, rather than just stating product ingredients.
• •Be Inclusive and Non-Judgmental: Consistently use language that welcomes everyone, whether they are fully sober, reducing intake, or just exploring. Avoid preachy or guilt-inducing tones. Reinforce the "ish" in Sober(ish).
• •Maintain Transparency and Build Trust: While being playful, also ensure factual information (like ingredients, THC/CBD content, COAs) is clearly and easily accessible to back up the fun with credibility. This combination of lightheartedness and trustworthiness is key to the brand's appeal.

Social Perception

Positive and Appreciative, Curious and Engaged, Relatable (Founder-driven), Innovative, Supportive

Copy Examples

• •Social Media Post (Image: Person smiling, holding a Sober(ish) drink at a social gathering): Keep the party going, ditch the hangover. ✨ Our Giggle Grass drinks give you all the fun, fizzy, and feel-good vibes without the morning-after regrets. Who's ready to adult AF (Alcohol-Free) tonight? #Soberish #GiggleGrass #BuzzWithoutTheBooze #WeekendVibes
• •Website Banner (Product: Sober(ish) Drops): Your secret weapon for a chill evening. Just a few Sober(ish) Drops in your favorite bevvy and hellooo relaxation (goodbye, wine fog!). 😉 Quick, discreet, and oh-so-smooth. #SoberishDrops #MindfulDrinking #Unwind
• •Email Subject Line: Psst... Want a buzz without the booze? We got you. 😉 Email Body Snippet: Hey there, fellow fun-seeker! Tired of choosing between a good time and a productive tomorrow? So were we! That's why we created Sober(ish) – all the giggle, none of the ugh. Explore our delicious ways to stay refreshed and social! #TrySoberish
• •Product Description (for a new flavored THC Seltzer): Meet your new bubbly bestie! [Flavor Name] is like a little can of sunshine – a delightful THC-infused sparkle that dances on your tongue and lifts your spirits. Zero alcohol, zero hangover, 100% YAY. Perfect for park hangs, movie nights, or just because. #SoberishSeltzer #GiggleGrass #FeelGoodFuel
• •Instagram Story (Poll): Real talk: What's your biggest reason for going Sober(ish)? A) No more hangovers! 🙏 B) Cutting calories 💃 C) Just curious! 🤔 D) All of the above! 🎉 We love hearing your stories! #SoberCuriousCommunity #SoberishLifestyle