Tono de Marca

Elegant, Personal, and Artisanal

Valores de Marca

• •Quality & Durability
• •Craftsmanship & Heritage
• •Personalization & Co-creation
• •Responsibility
• •Timeless Style

Mejores Prácticas

• •Lead with 'Why,' Not Just 'What': Always start with the values. Instead of saying 'We sell linen tablecloths,' say 'We craft timeless linen pieces that honor Portuguese heritage.' This maintains the artisanal tone.
• •Use Sensory and Evocative Language: Incorporate words that appeal to touch and sight. Use terms like 'soft-to-the-touch Egyptian cotton,' 'richly embroidered,' 'crisp linen,' and 'classic, fresh colors' to reinforce the premium quality.
• •Emphasize Collaboration: Use words like 'together,' 'with you,' and 'our partnership' when describing the customization process. This reinforces the personal, bespoke value of the brand.
• •Tell the Story of Origin: Consistently mention 'Made in Portugal,' 'our artisans,' and 'European quality' in your copy. This builds a strong brand identity rooted in craftsmanship and heritage, justifying the premium positioning.
• •Maintain a Formal and Warm Tone: Avoid overly casual slang or trendy phrases. The tone should remain elegant and respectful, like a personal consultation. It is warm and inviting ('Welcome to TRYO HOME') but always sophisticated.

Percepción Social

The target audience likely perceives TRYO HOME as a premium, niche provider of bespoke home luxuries. Clients who seek out this brand are probably not looking for budget options but are instead focused on quality, customization, and the story behind a product. The brand is positioned to be perceived as a partner in creating elegant and personal living spaces, valued by design professionals and discerning individuals.

Ejemplos de Copy

• •The Art of the Table. The Soul of the Home. Discover textiles crafted from the finest European linen and Egyptian cotton. Designed in Portugal, personalized for your life. Welcome to TRYO HOME.
• •Each thread tells a story. Our Classic-Contemporary linen napkins are brought to life by the hands of our Portuguese artisans before being embroidered with a monogram that is uniquely yours. Made to last, designed to be cherished.
• •Your Home, Your Signature. From a single initial to a family crest, we work with you to create a monogram that transforms our timeless textiles into a personal heirloom. Let's design your story together.
• •The Details that Define a Space. Collaborate with TRYO HOME to offer your clients truly bespoke tabletop and bath linens. Our artisanal, made-in-Portugal quality and dedicated co-creation process ensure every textile detail aligns with your vision. Partner with us.
• •Make Your First Moments Last Forever. From custom table runners to personalized guest gifts, let TRYO HOME infuse your special day with timeless elegance. Crafted with care in Portugal, for a day you'll always remember.