Brand Tone

Friendly, Relatable, Youthful, Enthusiastic, Empowering, Convenient, and Playful

Brand Values

• •Discovery and Experimentation
• •Customer Empowerment
• •Accessibility
• •Community
• •Personalization (Aspirational)

Best Practices

• •Know Your "Soul Mate" (Audience): Always write as if you're talking to that "experimental soul" – your ideal customer who is curious, beauty-savvy, and loves trying new things. Use language they use and relate to.
• •Keep it Real and Relatable: Share the founders' passion and the "why" behind TryKiya. Use a conversational, down-to-earth style rather than overly formal or technical jargon. Inject personality, like the "3 step dance!" example.
• •Emphasize Empowerment and Fun: Frame trying samples not just as a practical step, but as an exciting journey of discovery. Use words that convey excitement, freedom, and smart choices (e.g., "unlock," "adventure," "explore," "your way").
• •Be Transparent and Engaging (Especially with Feedback): When addressing customer queries or feedback (even the tricky parts like shipping costs for "free" samples), maintain a friendly and helpful tone. Acknowledge their perspective and explain clearly, as seen in some of their FAQ responses.
• •Visuals and Voice Congruence: Ensure that the visuals used on the website and social media also reflect this friendly, youthful, and enthusiastic tone. The copy and visuals should work together to tell the same brand story.

Social Perception

Generally perceived as a legitimate platform for obtaining product samples, though users are advised to be aware of the associated costs and manage expectations regarding "free" items. It's seen as a platform for discovery.

Copy Examples

• •Headline: Stop wondering, start trying! ✨ Discover your next fave with TryKiya minis. Body: Tired of the beauty guessing game? Grab your trial-size heroes from top brands and say ‘bye-bye’ to full-size regrets. Your adventure in beauty starts here! #TryBeforeYouBuy #BeautyDiscovery
• •Headline: Your Shelf's New Besties Are Waiting! 😉 Body: Unlock a world of amazing skincare, makeup, and more! Pick your samples, fall in love, and then commit. Smart, right? Let’s get experimenting, beauty explorer! #SampleJoy #TryKiya
• •Headline: Break up with bad buys! 💔 Try it, love it, then own it. Body: Don’t let another full-size product gather dust. With TryKiya, you’re in control! Explore exciting brands and find what truly works for YOU. Happy trying! #SmartBeauty #ExperimentalSoul
• •Headline: Adventure Awaits (in a mini bottle!). 🚀 Body: Psst... your next beauty obsession is just a sample away. Dive into our collection of must-try minis and let the discovery begin! What will you try today? #BeautyAdventure #TryKiyaMinis
• •Headline: Home is where the samples are! 🏠💖 Body: Get cozy and explore top beauty brands without leaving your couch. We bring the trial room to you. Choose your minis, test them out, and find your perfect match! #HomeSampling #BeautyComfort