Brand Tone

Approachable and Friendly, Health-Conscious and Mindful, Transparent and Trustworthy, Modern and Innovative

Brand Values

• •Quality and Purity
• •Transparency
• •Wellness and Mindful Consumption
• •Innovation and Enjoyment
• •Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., friendly, mindful, transparent), key messaging points, 'do's and don'ts' for language, and a list of preferred terminology (e.g., 'buzz' instead of 'high,' 'social beverage' instead of 'intoxicant').
• •Prioritize Transparency in All Communications: Always be upfront about ingredients, sourcing (like the 'farm-to-fridge' promise), and the nature of THC/CBD products, including disclaimers. This builds trust and aligns with the core value.
• •Focus on the Positive Experience and Wellness Benefits: Frame copy around the enjoyable aspects (taste, social connection, relaxation) and the health-conscious advantages (low-calorie, no hangover) rather than solely on the psychoactive effects.
• •Maintain an Engaging and Approachable Presence on Social Media: Use a conversational style, respond to comments and questions in a friendly manner, and share user-generated content when appropriate. Leverage hashtags that resonate with a mindful and modern audience (e.g., #sobercurious, #mindfuldrinking, #alcoholalternative).
• •Ensure Consistency Across All Platforms: Whether it's the website, social media, email marketing, or product packaging, the tone of voice and core messages should remain consistent to reinforce brand identity and build recognition. Regularly review content to ensure it aligns with the established voice.

Social Perception

Positive Customer Feedback, Trusted for Quality and Transparency, Appeals to a Health-Conscious Audience, Innovative and Modern

Copy Examples

• •Headline: Sip Smarter, Not Harder. Discover the Bright Buzz of Floral. Body: Tired of sacrificing your mornings for a good night out? Our hemp-infused seltzers and cocktails offer all the flavor and fun, with none of the alcohol-induced regrets. Crafted from farm-fresh hemp, because you deserve to know what’s in your drink.
• •Social Media Post (Image: Friends laughing with Floral cans): Caption: Keep the good times flowing, naturally. Floral brings the buzz, you bring the crew. #FloralBeverages #SocialSipping #HangoverFree #MindfulDrinking #GoodVibesOnly
• •Product Description Snippet: Our [Product Name] is more than just a delicious drink; it's a carefully crafted experience. We start with Midwest-grown hemp, overseeing every step from soil to sip. Enjoy the pure taste and a gentle lift, with the peace of mind that comes from uncompromising quality. Check out our COAs on site!
• •Email Subject Line: Your Weekend Wind-Down, Reimagined. Body (Preview): Unwind with Floral. Delicious, refreshing, and crafted for a feel-good buzz without the downsides. Explore our newest flavors!
• •Ad Copy (Short & Punchy): Floral Beverages: Real Ingredients. Real Buzz. Zero Regrets. Taste the brighter side of social. #TryFloral #DrinkDifferently