Brand Tone

Authentic & Passionate, Modern & Vibrant, Friendly & Approachable, Playful & Trendy, Proud & Celebratory

Brand Values

• •Authenticity
• •Cultural Celebration & Bridging Cultures
• •Health & Wellness
• •Quality & Premium Ingredients
• •Inclusivity & Representation
• •Innovation

Best Practices

• •Embrace Authentic Storytelling: Consistently weave in the brand's origin story, the founder's inspiration, and the cultural significance of the Asian flavors. Use language that reflects a genuine passion for these elements.
• •Keep it Real & Transparent: Mirror the product's promise of "real fruit, no added sugar" in the copy. Be straightforward, honest, and avoid overly corporate or artificial-sounding language. Highlight the natural and clean aspects of the ingredients.
• •Be Vibrant & Energetic: Use lively, descriptive language that evokes the bright and bold flavors of the fruits. The copy should feel as refreshing and invigorating as the drink itself.
• •Foster Connection & Community: Write in a way that invites conversation and makes consumers feel like they are part of a community that celebrates diverse flavors and cultures. Encourage user-generated content and interaction.
• •Stay Modern & Culturally Aware: Especially for social media, stay attuned to current trends, language, and cultural moments (particularly within AAPI communities and pop culture) to ensure the brand voice remains relevant and engaging, as seen on their TikTok.

Social Perception

Positive & Enthusiastic, Refreshing & Healthy Alternative, Culturally Significant, Premium & High Quality, Innovative & Trendsetting

Copy Examples

• •Headline: Finally, Sparkling Water That Speaks Your Language. Discover Real Asian Fruit Flavors. Body: Tired of the same old bubbles? Sanzo is here to transport your taste buds. We use real fruit purees like luscious Lychee and zesty Calamansi – no added sugar, no fake stuff. Just authentic, vibrant refreshment. #TasteTheAuthentic
• •Social Media Post (Image: Colorful cans with fresh fruit): East meets Zest! 🥢✨ Sanzo is more than just sparkling water; it's a celebration of culture in every can. Which of our real fruit flavors is your go-to for an instant refresh? #Sanzo #RealFruit #AsianFlavors #BridgeCultures
• •Ad Copy (Short & Punchy): No Weird Ingredients. Just Real Asian Fruit & Bubbles. That's Sanzo. Sip the difference. #DrinkSanzo #SimplyRefreshing
• •Product Description Snippet: Our Yuzu with Ginger sparkling water is a vibrant dance of tart Japanese citrus and a warming zing of real ginger. It’s your daily dose of delicious, authentically crafted to awaken your senses and refresh your day – with zero added sugar. #YuzuGood #SanzoSparkle
• •Lifestyle Ad (Image: People enjoying Sanzo in a social setting): From bustling cityscapes to serene moments, Sanzo is your perfect companion. We’re bridging cultures, one delicious, fruit-packed bubble at a time. What moments do you #Sanzo? Share your sips! #CelebrateFlavor #Community