Brand Tone

Conscious & Ethical, Optimistic & Empowering, Innovative & Modern, Inclusive & Unifying, Authentic & Purpose-Driven

Brand Values

• •Sustainability
• •Ethical Practices
• •Unity & Oneness
• •Innovation & Technology
• •Quality & Design
• •Positive Impact

Best Practices

• •Lead with Purpose: Always circle back to the "why" behind the brand – sustainability, ethics, unity, and positive change.
• •Use Inclusive & Optimistic Language: Employ words like "we," "us," "together," "our Trybe" to foster community.
• •Showcase Innovation: Highlight the integration of technology and sustainable practices.
• •Be Transparent & Authentic: Clearly communicate the sustainable materials, ethical processes, and fair trade support.
• •Reinforce Brand Philosophy: Remind the audience that "the clothes we wear are our chosen skin."

Social Perception

Customers appreciate the brand's commitment to sustainability and ethical practices. The unique selling proposition of tech-enabled fashion, like charging bracelets, also appears to be a point of interest.

Copy Examples

• •Join our Trybe.
• •This is fashion with a purpose.
• •Feel the future.
• •Because when we choose consciously, we build a better world, together.
• •Trybe World blends sustainable innovation with everyday utility, creating pieces you’ll love for their style, and cherish for their story.