Brand Tone

Empowering, Playful, and Seductive

Brand Values

• •Empowerment
• •Inclusivity
• •Self-Love
• •Authenticity
• •Femininity and Romance

Best Practices

• •Center Everything on Empowerment: Every piece of copy, from a tweet to a product description, should aim to uplift and empower the reader. Use strong, active verbs and focus on how the customer will feel—confident, powerful, beautiful.
• •Use the "Confident Best Friend" Voice: Write as if you are a trusted, supportive, and slightly mischievous friend. Use inclusive language like "babe," "you got this," and "we see you." Keep the tone approachable and avoid overly formal or technical jargon.
• •Balance "Truth" and "Dare": The brand name itself is a perfect guide. The "Truth" is about self-love, authenticity, and embracing who you are. The "Dare" is about stepping out of your comfort zone, being bold, and embracing your seductive side. Ensure marketing messages strike a balance between these two concepts.
• •Create a Keyword Glossary: Develop a list of on-brand words (e.g., empower, unapologetic, daring, fearless, celebrate, curves, confidence) and off-brand words (e.g., perfect, flawless, hide, slim down). This ensures consistency across all writers and platforms.
• •Show, Don't Just Tell, Inclusivity: Instead of just saying "we are inclusive," demonstrate it. Use diverse models in all marketing materials, share customer stories from different backgrounds, and actively seek feedback on how to better serve all body types. When discussing size range expansions, be transparent about timelines to build trust.

Social Perception

Positive, customers appreciate aesthetic and quality, seen as a source for cute and sexy lingerie that makes them feel good. Limited broader social perception due to lack of distinct social media channels. Potential for brand confusion with other entities named "Truth or Dare."

Copy Examples

• •Confidence starts from within. Our Timeless Bloom collection is designed not just to be worn, but to be felt. Embrace your power, celebrate your curves, and dare to be unapologetically you. #TruthOrDareIntimates #LingerieLove #EmpowerYourself
• •Psst... Your weekly dose of daring is here. Ready to turn heads? We thought so. Discover new arrivals designed to make you feel as fearless as you are.
• •It's Not Just Lingerie. It's An Attitude. Crafted for the bold, the confident, and the fearless. Shop the collection that celebrates every inch of you.
• •Midnight Tease Bodysuit: Whisper secrets in silk and lace. The Midnight Tease Bodysuit isn't just an outfit; it's a promise to yourself to own the night. With intricate floral lace that hugs your curves and a daring open-back design, it’s the perfect blend of sweet and seductive. Dare to leave them breathless.
• •Lingerie For Every Body. At Truth or Dare Intimates, we believe sexy has no size. Our collections are made to celebrate you, just as you are. Find your perfect fit and fall in love with lingerie that feels as good as it looks. Shop now and get 15% off your first dare.