Brand Tone

sincere, health-conscious, and approachable

Brand Values

• •Health and Well-being
• •Transparency and Honesty
• •Sustainability
• •Quality and Craftsmanship
• •Affordability

Best Practices

• •Lead with "Truth" and "Honesty": Consistently use words like "truth," "honest," "pure," and "transparent" to reinforce the brand name and its core promise. This builds trust and clearly communicates your primary value proposition.
• •Prioritize "Non-Toxic" and "Well-being": Every piece of copy, from product descriptions to social media posts, should connect back to the central benefit for the customer: their health and well-being. Always explain *why* your products are a better choice (e.g., "cleaner burn for you and your loved ones").
• •Tell Your Story": The "Our Story" section is a powerful asset. Weave elements of the founder's personal journey into your copy to maintain an approachable, relatable, and authentic tone. This differentiates you from larger, more corporate brands.
• •Keep it Simple and Clear": The brand's tone is approachable, not overly scientific or pretentious. Use clear, simple language to describe your ingredients and processes. The goal is to be accessible to everyone who wants to make healthier choices.
• •Focus on the "Why" Before the "What": Instead of just listing product features (e.g., "coconut-soy wax"), start by explaining the benefit (e.g., "Enjoy a cleaner burn without the headache"). This "why-first" approach ensures your copy always resonates with the customer's needs and values.

Social Perception

As a relatively new brand, Truth Body Works is still building its public reputation. The absence of widespread customer reviews or news articles means its perception is primarily shaped by its own curated online presence. On platforms like TikTok and Instagram, the brand is positioned among other small, handcrafted candle and skincare businesses. The perception is that of a trustworthy small business dedicated to natural products. The "non-toxic" and "clean-burning" messaging likely resonates with a growing consumer segment focused on health and wellness. There are currently no negative perceptions or feedback readily available online.

Copy Examples

• •Instagram Post (Image of a lit candle in a cozy living room): Caption: Breathe easy, live fully. Our clean-burning coconut-soy wax candles are made with your well-being in mind. No toxins, no worries—just pure, honest fragrance to make your house a home. #TruthBodyWorks #NonToxicLiving #CleanBurning
• •Product Description (For a Lavender scented candle): Title: Serenity Now: Amber + Lavender Coconut-Soy Candle Body: Unwind with the simple truth of nature. Our Amber + Lavender candle is hand-poured with 100% coconut-soy wax and infused with pure essential oils you can trust. Let the calming, true-to-nature scent melt away your stress and fill your space with peace. Because what you breathe matters.
• •Website Homepage Banner: Headline: The Truth is in Our Ingredients. Sub-headline: Discover handcrafted, non-toxic candles and body care designed for a healthier, more mindful lifestyle.
• •Email Marketing Subject Line: Subject: Ready for a cleaner, cozier home? Truth is inside.
• •TikTok Video Script (Short video showing the candle-making process): (Text on screen): What's *really* in your candles? (Scene): Quick shots of melting natural wax, adding essential oils, pouring into jars. (Text on screen): We believe in truth & transparency. That's why we only use non-toxic, sustainable ingredients. (Final shot): Finished candles glowing. (Text on screen): Truth Body Works. Good for you, good for the planet. #HandmadeCandles #SmallBusiness #EcoFriendly