Brand Tone

The brand's tone is consistently inspirational, sincere, and gentle. The language used is positive, uplifting, and rooted in Christian scripture. It is not overly formal or corporate; it's personal and mission-driven.

Brand Values

• •Faith and Scripture
• •Handcrafted Quality
• •Inspiration and Encouragement

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission. Whether in a product description or a social media post, the 'why' behind the candle (sharing truth and light) should be evident.
• •Use Inspirational and Gentle Language: Employ words like 'inspire,' 'peace,' 'reflect,' 'gentle,' 'warmth,' and 'hope.' This reinforces the brand's sincere and encouraging tone.
• •Incorporate Scripture Thoughtfully: While the brand is faith-based, use scripture or biblical references in a way that feels authentic and uplifting, not preachy. The quote on their main page is a perfect example of this.
• •Maintain a Personal Connection: Use 'we' and 'our' to foster a sense of community and personal touch. Share stories behind the scents or the business to build a stronger relationship with customers.
• •Focus on the Experience, Not Just the Product: The copy should sell more than a candle; it should sell an experience—a moment of peace, a tool for reflection, a beautiful-smelling home that feels like a sanctuary. Describe the feeling the scent evokes, not just its ingredients.

Social Perception

The public perception is positive, especially among customers who share faith-based values. It is seen as part of a growing market of mission-driven and non-toxic Christian candle companies, and also appeals to a broader audience appreciating quality scented candles, as indicated by its presence in stores like TJ Maxx.

Copy Examples

• •Fill your space with more than just a beautiful fragrance. Our Rosemary Sage candle is hand-poured with intention, a simple reminder to find moments of peace and reflection in your busy day. Let its gentle light be a beacon of calm in your home. #TruthAndLight #FaithBasedBusiness #HandPouredCandles #ChristianGifts #RosemarySage
• •It started with a simple prayer and a single flame. At Truth and Light Candle Company, we believe in the power of light to overcome darkness. Each of our small-batch candles is poured by hand in Sherwood, Oregon, and infused with inspiring scents and a prayerful heart. Our mission is to bring the warmth of God's truth into your home, one candle at a time.
• •A New Scent to Inspire Your Quiet Time
• •Searching for a meaningful gift? The Truth and Light Candle Company offers handcrafted, scripture-inspired candles that warm the home and the heart. Made with all-natural soy wax for a clean, beautiful burn. Discover scents that tell a story. Shop our collection today.
• •(Video showing the candle-making process) From our hands to your home. ❤️ Each candle is a prayer and a passion. We love creating these small beacons of truth and light for you. #SmallBatch #CandleMaking #BehindTheScenes #TruthAndLight