Brand Tone

Passionate, personal, and knowledgeable, balancing professional expertise with a friendly, approachable demeanor, acting as a personal guide into the world of South African wine.

Brand Values

• •Trust and Transparency
• •Quality and Curation
• •Passion and Authenticity
• •Sustainability and Respect for Origin
• •Community and Experience

Best Practices

• •Always Speak from a Personal Perspective
• •Educate, Don't Just Sell
• •Maintain High-Quality Visuals
• •Emphasize Storytelling
• •Engage with Your Community

Social Perception

Perceived as a high-quality, niche provider for wine enthusiasts, especially those interested in South African wines. The brand has a favorable reputation, driven by its reliability, expertise, and the personal touch of the founder, offering a premium, curated experience.

Copy Examples

• •Headline: The Jewel of Stellenbosch has Arrived. Body: We could barely wait to share this with you. From the sun-drenched slopes of the Simonsberg mountains, we present the Kanonkop Paul Sauer 2020. This is more than a wine; it's a story in a bottle, a testament to generations of passion. With a 5-star rating from Børsen, it's a bottle you can truly trust to make any occasion unforgettable. Limited allocation available. Discover it now. #TrustWine #SouthAfricanWine #Stellenbosch #FineWine #Kanonkop #Vinanbefaling
• •Headline: An Evening in South Africa - No Passport Required. Body: Join me, Anne-Sofie, for an exclusive tasting of our handpicked South African gems. We'll journey through the vibrant terroirs of Swartland and the elegant valleys of Elgin, all from our cozy tasting room in Silkeborg. Let's share stories, tasting notes, and a passion for wines with character. Seats are limited to keep the experience intimate. Book your spot and let's raise a glass together! #TrustWineTasting #Vinsmagning #Sydafrika #Silkeborg #WineLovers
• •Headline: Sunshine, bottled. Body: Discover our curated collection of vibrant South African rosés. Hand-selected for their crisp refreshment and elegant fruit notes, they are the perfect companions for long summer evenings. Trust us to bring the best of the Cape to your glass. #SummerWine #RoséAllDay #SouthAfricaInABottle #TrustWine
• •Headline: It all starts with a handshake. Body: This photo was taken on my last trip to the Western Cape, sharing a glass with the winemaker behind our incredible Chenin Blanc. For me, Trust Wine is about these relationships. It’s about knowing the person who tended the vines and trusting in their craft. It’s how we ensure that every bottle we bring to you is filled with authenticity and love. #MeetTheMaker #WineStories #PassionForWine #TrustTheProcess #SydafrikanskVin
• •Headline: Why 'Trust'? Body: In a world of endless choices, we choose to offer only the wines we believe in. Wines from producers we know. Wines that tell an honest story of their origin. When you choose Trust Wine, you're not just buying a bottle, you're trusting in a promise of quality and authenticity. Explore our collection and taste the difference. #TrustInWine #QualityWine #Vinkvalitet #HonestWine