Brand Tone

Sincere, traditional, quality-focused, approachable, and encouraging.

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Accessibility for Beginners
• •Tradition and Elegance
• •Value for Money

Best Practices

• •Emphasize Craftsmanship and Tradition: Consistently use words like "handcrafted," "traditional," "vintage," "classic," and "elegant" to reinforce the brand's core identity.
• •Focus on the User's Creative Journey: Frame the products not just as tools, but as gateways to a new skill or a relaxing hobby. Use encouraging and inspiring language that speaks to the beginner's journey.
• •Highlight the "Perfect Gift" Angle: The products are frequently purchased as gifts. This should be a key element in marketing copy, especially around holidays and special occasions.
• •Maintain a Sincere and Trustworthy Tone: Back up claims of quality with the "100% customer satisfaction" guarantee. The tone should be confident but humble, reflecting the "family-run small business" identity.
• •Achieve Brand Cohesion: The most critical step for Trustela is to align its website with its actual market presence. The website should prominently feature the calligraphy sets to avoid confusing potential customers and to capitalize on the positive reputation it has already built in that niche.

Social Perception

Customers generally perceive Trustela as a provider of good value, particularly for beginner calligraphy enthusiasts and as thoughtful gifts. The quality is seen as decent for the price with good presentation. There is brand confusion due to the discrepancy between the official website and the actual product focus.

Copy Examples

• •Rediscover the art of writing. Our calligraphy sets, made with the finest materials and a touch of tradition, are the perfect start to your creative journey. Unleash your inner artist with Trustela.
• •Experience the elegance of classic script with the Trustela Calligraphy Set. This all-in-one kit includes a handcrafted feather quill, a variety of nibs for every style, and rich black ink. Perfect for beginners and a beautiful gift for any occasion.
• •Thank you for choosing Trustela. We hope our commitment to quality and craftsmanship is evident in every stroke of your pen. Explore our new collection of wax seals to add an extra layer of timeless charm to your letters.
• •Trustela: Where Tradition Meets Creativity. Explore our curated collection of calligraphy sets and start writing your own story today. 100% satisfaction guaranteed.
• •Beginner Calligraphy Sets | Trustela | Free Shipping