Brand Tone

Personal & Passionate, Trustworthy & Reliable, Caring & Empathetic, Approachable & Friendly, Value-Oriented & Accessible

Brand Values

• •Customer Happiness & Satisfaction
• •Quality & Freshness
• •Trust & Reliability
• •Passion for Floristry
• •Affordability & Accessibility
• •Personal Touch & Craftsmanship
• •Community & Care
• •Sustainability

Best Practices

• •Embody Wendy's Passion: Always write from a place of genuine love for flowers and the joy they bring. Infuse copy with warmth and enthusiasm, reflecting the founder's personal story and dedication.
• •Prioritize Trust and Assurance: Use language that builds confidence. Clearly state guarantees (e.g., freshness, timely delivery, satisfaction). Reinforce reliability in all communications, from product descriptions to order confirmations.
• •Speak with Empathy and Understanding: Tailor the tone to the occasion the flowers are for. Use gentle, supportive language for sympathy or get-well-soon messages, and joyful, celebratory language for happy occasions. Show that the brand understands the emotions behind each purchase.
• •Maintain Approachability: Use clear, straightforward language that is easy to understand. Avoid overly formal or jargony terms. Ensure calls to action are friendly and inviting. The tone should feel like a helpful friend guiding them to the perfect floral expression.
• •Highlight Value Transparently: When mentioning price or offers like free delivery, do so in a way that emphasizes the benefit to the customer – making beautiful gestures accessible and hassle-free. Avoid overly salesy language; instead, focus on the joy and connection that the flowers facilitate at a fair price.

Social Perception

Generally Positive, Trusted for Key Occasions, Good Value for Money, Responsive Customer Service, Founder's Story Resonates, Areas for Improvement Noted by Some

Copy Examples

• •Headline: From Our Heart to Theirs: Flowers Crafted with Passion. Body: Founded on a dream and a love for blooms, Floristique isn’t just a flower shop; it’s Wendy’s passion project. Each bouquet is thoughtfully arranged, ensuring your heartfelt message is delivered with beauty and care. Because we believe flowers are more than just a gift, they’re an expression straight from the heart.
• •Headline: Celebrate Your Moments, Beautifully & Reliably. Trust Floristique. Body: Years of love, a lifetime of memories. For your special anniversary, count on Floristique to deliver breathtaking blooms right on time, every time. With our free same-day delivery and freshness guarantee, your beautiful gesture is in trusted hands. Let us help you say 'I love you, again'.
• •Headline: Send a Little Sunshine: Bright Blooms to Lift Their Spirits. Body: When words aren't enough, let flowers share your care. Our vibrant Get Well Soon bouquets are designed to bring a comforting smile and a touch of nature's healing beauty. Order with Floristique, and we’ll gently deliver your warm wishes and hopes for a speedy recovery.
• •Headline: Exquisite Flowers, Surprisingly Affordable. Happiness Delivered Free! Body: At Floristique, we believe everyone deserves to experience the joy of giving and receiving beautiful flowers. Discover our stunning arrangements, starting from just $19.90, all with free same-day delivery across Singapore. Spreading happiness shouldn't break the bank!
• •Headline: Fresh, Stylish Blooms. Delivered Green. Body: Experience the modern artistry of Floristique's Korean-inspired bouquets, crafted with the freshest, hand-picked flowers. We're passionate about beauty and responsibility, now delivering your thoughtful gifts with our eco-friendly electric vans. Choose style that cares for the planet.