Brand Tone

informative, trustworthy, and health-conscious

Brand Values

• •Purity and Natural Integrity
• •Health and Wellness
• •Sustainability and Eco-Consciousness
• •Authenticity and Tradition
• •Trust and Reliability

Best Practices

• •Develop a Brand Voice Chart: Define brand personality traits and provide "do's and don'ts" for writing.
• •Prioritize Education Over Hard Selling: Inform the customer about product benefits and origins to build trust.
• •Maintain Consistency Across All Channels: Ensure a consistent tone across all communication, from tweets to customer service emails.
• •Use Storytelling to Highlight Brand Values: Share stories about farmers, traditional methods, or unique ingredients to enhance relatability.
• •Incorporate Customer Language: Pay attention to customer reviews and testimonials to make the copy more authentic and resonant.

Social Perception

The public and customer perception of Umanac appears to be largely positive, centering on the quality and authenticity of its products. Customers seem to value the brand's commitment to organic and natural standards, which influences their purchasing decisions. The brand is perceived as a credible player in the competitive organic food market in India. The academic interest in their customer reviews suggests that Umanac is a significant brand in its category. The perception is that of a company genuinely dedicated to providing healthy food options and contributing to a healthier ecosystem.

Copy Examples

• •Headline: For a new line of organic seeds. Copy: "The smallest seeds can make the biggest impact on your health. Sprinkle the pure, untainted goodness of Umanac Organic Seeds into your daily routine and feel the difference. Nature’s power, now in your hands."
• •Social Media Post (Instagram): Featuring their A2 Bilona Ghee. Copy: "From grass-fed desi cows to your table, our A2 Bilona Ghee is a journey of purity. Crafted with the traditional Bilona method to lock in all the natural goodness. Experience a taste of tradition and a boost to your well-being. #Umanac #A2Ghee #OrganicGoodness #PureAndNatural"
• •Website Product Description: For Organic Honey. Copy: "Harvested from the pristine forests of the Himalayas, our certified organic honey is a testament to nature's purity. Rich in antioxidants and free from any adulteration, it’s more than just a sweetener—it's a daily dose of wellness. Taste the wild, unadulterated sweetness with Umanac."
• •Email Marketing Subject Line: Announcing a sale. Subject: "Your Wellness Journey Just Became More Affordable". Body: "At Umanac, we believe everyone deserves access to pure, natural food. For a limited time, enjoy 20% off our entire range of organic products. Stock your pantry with the goodness of nature and take a step towards a healthier you."
• •Ad Copy (Google Ads): Headline: Umanac - Pure Organic Foods. Description: "Shop our certified range of Ghee, Honey, & Superfoods. Untainted, natural, and delivered to your door. Nurture your health with Umanac."