Brand Tone

approachable, confident, and trendy

Brand Values

• •Authenticity
• •Affordable Style
• •Customer-Centricity
• •Empowerment

Best Practices

• •Write Like You're Talking to a Friend: Use a conversational and approachable style. Incorporate "you" and "we" to foster a sense of community. Avoid overly formal or technical language.
• •Lead with Confidence: Use strong, empowering verbs and positive adjectives. Frame your products as solutions that help customers feel stylish and self-assured.
• •Stay Current: Keep up with fashion slang and popular phrases that resonate with your target audience, but ensure it remains authentic to the brand's voice.
• •Show, Don't Just Tell: Instead of just saying a dress is 'nice,' describe how it makes you *feel*: 'The perfect dress for making an entrance' or 'Feel amazing from your morning coffee to your evening plans.'
• •Maintain Authenticity: Continue to weave the owner's personality and personal story into the brand's communication. This personal touch is a key differentiator and builds immense trust.

Social Perception

The public perceives Trussellas Boutique as a reliable and stylish online store run by a passionate and relatable owner. Customers view it as a go-to for cute, affordable outfits and appreciate the personalized customer service. The strong community connection, particularly on Facebook and Instagram, makes shoppers feel like they are part of an exclusive, friendly group. There is a high level of trust in the brand's quality and recommendations.

Copy Examples

• •Stop your scroll 🛑 The dress you've been dreaming of just landed. Meet the 'Sunset Midi' – effortlessly chic and perfect for literally any occasion. I’m obsessed with the fit! Tap to shop before it’s gone.
• •Your Wardrobe Refresh Starts Here. Shop the Latest Trends & Must-Have Styles.
• •Inside: A special treat just for you ✨
• •Okay, fashionistas, I need your help! We have two new colors coming in the 'Everyday Tee.' Which one are you adding to your cart first: Sage Green or Dusty Rose? Cast your vote in the comments! 👇
• •The City Girl Bodysuit: Confidence, but make it comfortable. This ribbed bodysuit is your new secret weapon for a sleek, tucked-in look every time. The buttery-soft fabric feels amazing on your skin, while the classic cut pairs perfectly with your favorite jeans or skirts. Style it up or down – you'll be reaching for this piece all season long.