Brand Tone

fun, friendly, playful, and family-oriented

Brand Values

• •Innovation
• •Fun
• •Family-centric
• •Functionality & Practicality
• •Quality & Durability
• •Responsibility
• •Making Memories

Best Practices

• •Embrace Playful Language: Use words that evoke fun, excitement, and childhood. Think adventure, explore, buddy, zoom, giggle. Incorporate light humor where appropriate.
• •Speak to Both Parents and Children: While the product is for kids, the purchasing decision is often made by parents. Address parents' needs for practicality and stress-free travel, while using language and imagery that appeals to a child's imagination.
• •Focus on Solutions and Benefits: Highlight how Trunki solves common travel pain points for families – tired legs, airport boredom, carrying multiple bags. Emphasize the positive outcomes: happy kids, easier journeys, and fun memories.
• •Use Storytelling: Share anecdotes or create scenarios of families enjoying their Trunki adventures. This helps customers visualize the product in use and connect emotionally with the brand. Encourage user-generated content with hashtags like #TrunkiTravels.
• •Maintain a Positive and Energetic Voice: Keep the tone upbeat, enthusiastic, and encouraging. Avoid overly technical jargon and focus on the joy and ease Trunki brings to family travel.

Social Perception

Customers generally perceive Trunki as a brand that makes traveling with young children easier and more enjoyable. The ride-on suitcases are seen as a fun way to keep kids entertained in airports. Parents appreciate the practicality of a suitcase that children can interact with and even ride on. The designs are considered cute and appealing to children.

Copy Examples

• •Headline: Tired of travel tantrums? Say HELLO to happy airport adventures with Trunki! Body: Wave goodbye to weary walks and whiny waits. Our ride-on suitcases turn travel days into play days! Pack your smiles (and your teddy!) – your Trunki is ready to roll. #TrunkiTravels
• •Headline: Little Legs? Big Adventures! Trunki: Your Toddler’s Favorite Travel Buddy. Body: From airport sprints to new city sights, Trunki keeps little explorers comfy and entertained. They ride, you guide, and everyone arrives with a grin. Adventure is calling!
• •Headline: Boredom Buster Alert! Trunki makes waiting WONDERFUL. Body: Queues? Delays? No problem! With a Trunki, your little one has their own fun-mobile. Plus, it gobbles up all their travel treasures. Genius? We think so! (And so do thousands of happy parents!)
• •Headline: Pack the Fun, Ride the Joy! Trunki: More Than Just a Suitcase, It's a Memory Maker. Body: Every Trunki is packed with personality and designed for smiles. Create unforgettable family travel moments, one joyful ride at a time. Where will your Trunki take you next?
• •Headline: Travel Light, Travel Bright! The Original Ride-On Suitcase for Globetrotting Tots. Body: Designed by our team of big kids (who happen to be expert imagineers!), Trunki is lightweight, durable, and oh-so-fun. Making family travel a breeze, one adventure at a time.