Brand Tone

Playful and Fun, Friendly and Approachable, Helpful and Reassuring, Enthusiastic and Adventurous, Informal and Conversational

Brand Values

• •Fun
• •Innovation
• •Quality and Durability
• •Functionality and Practicality
• •Family-centric
• •Responsibility
• •Being Dynamic

Best Practices

• •Know Your Audience (Dual Focus): Write for both the child (excitement, fun, character appeal) and the parent (practicality, durability, stress-reduction). Language should be simple enough for a child to understand the "fun" aspect, and reassuring enough for a parent to see the "benefit."
• •Embrace Playful Language: Use vivid, imaginative, and sometimes humorous words. Incorporate onomatopoeia or character-driven phrases where appropriate (e.g., "roarsome," "flutterly," "zoomies").
• •Focus on the "Why": Don't just describe features; explain the benefits in terms of fun, ease, and creating happy memories. Connect products to the joy of travel and family time.
• •Be Genuinely Enthusiastic: Let the copy reflect a genuine love for travel, children, and making family life easier and more enjoyable.
• •Maintain Visual and Verbal Harmony: Ensure that the playful and colorful visuals of the brand are consistently matched by equally vibrant and engaging copy across all platforms.

Social Perception

Loved by Children, Appreciated by Parents, Innovative and Recognizable, Good Quality but Sometimes Impractical for Specific Needs, Resilient and Successful Underdog, Ethical Considerations

Copy Examples

• •Social Media Post (Image: Child happily riding a Trunki in an airport): "Airport zoomies just got an upgrade! 🚀 Little [Child's Name] is cruising towards adventure on their trusty [Trunki Character Name]. Say goodbye to travel tantrums and hello to happy trails! #TrunkiTravels #FamilyAdventures #MakingMemories"
• •Product Description Snippet (for a new animal design): "Meet [New Animal Name] the Trunki! With a cheeky grin and space for all their treasures, [He/She] is the perfect pal for every journey. Pack, ride, and giggle your way to your next destination – travel just became a whole lot more roarsome/flutterly fun!"
• •Email Subject Line (for a promotion): "Little Explorer Alert! 🎁 Pack More Fun into Your Next Trip!"
• •Website Banner Text: "Tired tots? Trunki to the rescue! Fun ride-ons that turn travel frowns upside down."
• •Blog Post Title: "5 Ways Your Trunki Makes Family Holidays a Breeze (Yes, Even the Airport Bit!)"