Brand Tone

Bold, Defiant, and Patriotic. Unapologetic in political stance, using humor and direct language. Confident, proud, empowering, and combative, often employing "us vs. them" messaging.

Brand Values

• •Patriotism and Nationalism
• •Support for Donald J. Trump
• •Freedom of Expression
• •Conservative Principles
• •Community

Best Practices

• •Stay Unapologetically Bold: All copy should be direct, proud, and unwavering in its stance. Avoid neutral or apologetic language.
• •Use Inclusive Language for the In-Group: Foster community by using words like "we," "us," and "fellow patriots." Frame purchasing as joining a movement.
• •Incorporate Provocative Humor: Continue to use humor that mocks political opponents, aligning with the defiant and humorous aspects of the tone.
• •Emphasize Quality and Patriotism: Repeatedly mention product quality and American pride using phrases like "built to last," "American-made," and "patriotic gear."
• •Maintain a Consistent Enemy: Consistently identify the opposition (e.g., "the media," "the establishment," political opponents) to reinforce the customer's identity as part of a defiant counter-movement.

Social Perception

Highly polarized. Supporters view it as a vital, appreciated specialty store and a community hub for expressing political identity. Non-supporters or opponents likely perceive it as a purveyor of polarizing or offensive material due to its inherently divisive products and messaging.

Copy Examples

• •Wear your pride. Our new Bedazzled American Flag Hat is for those who aren’t afraid to shine. Built to last and designed to stand out. Get yours in-store or online and let your freedom sparkle. #TrumpStore #PatriotPride #MadeInUSA
• •This is more than a store. It's a community. At the Trump Store of Panama City, you're among friends. Stop by today to gear up and connect with fellow patriots who are proud to stand for America. 3704 W 23rd St, Panama City, FL.
• •Start your morning with a taste of victory. The Don Roast Coffee is back in stock! This bold, American-made roast is the perfect way to fuel your patriotic spirit every day. We have a limited supply, so place your order now before it sells out again!
• •You know the phrase. We've got the gear. 😉 #LetsGoBrandon #Trump2024 #PanamaCity #FJB
• •The Gear for the Unsilent Majority. Shop the best collection of patriotic and pro-America merchandise. High-quality products for true patriots.