Brand Tone

approachable, positive, encouraging, calm, minimalist, focused on self-acceptance

Brand Values

• •Authenticity/Self-Expression
• •Comfort
• •Inclusivity/Community
• •Positivity/Love
• •Style (Minimalist/Neutral)

Best Practices

• •Use Empathetic and Encouraging Language: Consistently use words that uplift and support the idea of self-acceptance and being true to oneself. Phrases like "embrace your," "feel confident," "be you" reinforce this.
• •Maintain a Calm and Gentle Voice: Avoid overly aggressive sales language, hype, or jarring slang. The tone should feel as comfortable and reassuring as the apparel itself.
• •Focus on "Feeling" as much as "Looking": While style is a value, connect it back to the feeling of comfort, confidence, and authenticity that the clothes provide.
• •Incorporate Core Values Naturally: Weave in words and concepts related to inclusivity, community, positivity, and authenticity into product descriptions, social media captions, and other communications.
• •Keep it Simple and Clear: Reflect the minimalist aesthetic in the language. Use clear, concise sentences and avoid jargon. Let the inherent quality and message shine through without overcomplication.

Social Perception

comfortable, stylish, and good-quality products. Thoughtful and somewhat luxurious experience at an affordable price point.

Copy Examples

• •Instagram Post (Image: Person comfortably lounging in a Truly Neutral hoodie): Find your calm. Embrace your comfort. Be truly you. Our signature hoodie is more than just soft – it's a reminder to own your authentic self, one cozy moment at a time. 🤎 #TrulyNeutral #BeYourself #ComfortInStyle
• •Facebook Ad (Carousel showing different neutral apparel items): Simplicity is the ultimate sophistication. ✨ Discover the Truly Neutral Collection – apparel designed for effortless style and everyday comfort. Build your versatile wardrobe and express your unique self with pieces that feel as good as they look. Shop now and find your perfect neutral. #NeutralAesthetic #CapsuleWardrobe #TrulyYou
• •Product Description (For a new t-shirt): Meet your new everyday essential: The 'Authentic Tee.' Crafted for pure comfort and timeless style, this tee is a canvas for your individuality. Dress it up, dress it down, but most importantly, feel completely yourself in it. Because being truly neutral means being truly you. (Materials: 100% Organic Cotton. Fit: Relaxed)
• •Email Subject Line (For a newsletter): 🌿 A Little Dose of Positivity & Your Favorite Neutrals... (Email Body Snippet): Hi [Customer Name], at Truly Neutral, we believe in the power of embracing who you are. This week, we're celebrating the quiet confidence that comes from comfort and authenticity. Wrap yourself in our latest neutral pieces and carry that feeling with you. ✨
• •Website Banner Text: Comfort. Community. Authenticity. Welcome to Truly Neutral – where style meets self-acceptance. Be you, unapologetically.