Brand Tone

Authentic, Ethical & Caring, Informative & Trustworthy, Appreciative & Respectful, Personal & Approachable

Brand Values

• •Authenticity
• •Quality
• •Ethical Sourcing & Fair Trade
• •Tradition
• •Customer Satisfaction
• •Natural & Pure

Best Practices

• •Always Emphasize Authenticity & Origin: Consistently mention "Moroccan," "sourced from Morocco," "traditional methods," and the specific benefits of authentic ingredients.
• •Highlight Ethical Sourcing & Community Impact: Regularly include phrases like "fairly traded," "supporting women's cooperatives," "ethically sourced," and "family business" to reinforce these core values.
• •Maintain a Warm, Personal, and Trustworthy Voice: Use language that is approachable and genuine. Share the story of the family business and its direct connections to producers.
• •Educate on Purity and Quality: Clearly explain what makes the products special (e.g., "100% pure," "organic," "cold-pressed," "no additives," "certified").
• •Use Storytelling with Rich, Evocative Language: Describe the Moroccan landscapes, the feel of the products, and the heritage behind them to create an immersive and appealing brand experience. Reference the "nutty smell" of genuine argan oil or the "silky hair" users experience.

Social Perception

Positive, Trustworthy, Effective Products, Good Value, Loyal customer base

Copy Examples

• •Unlock the ancient beauty secret of Morocco. ✨ Our pure, organic Argan oil is cold-pressed by the incredible women of a traditional cooperative we partner directly with. Experience the authentic nourishment your skin and hair deserve. #TrulyMoroccan #ArganOil #EthicalBeauty #SupportArtisans #MoroccanMagic
• •Sourced directly from the heart of Morocco, our [Product Name] is a testament to tradition and purity. We, a small family business, work hand-in-hand with local artisans, ensuring every bottle/item brings you the finest quality while supporting fair trade practices. Certified organic, 100% pure – just as nature intended.
• •From Our Family to Yours: Discover the True Essence of Moroccan Wellness.
• •Our journey began with a deep love for Morocco and its rich traditions. At Truly Moroccan, we're more than just a business; we're a bridge connecting you to the authentic crafts and potent natural ingredients of this vibrant land, all while ensuring fair partnerships with the talented women and craftsmen who create them.
• •Truly Moroccan: Pure. Ethical. Traditionally Crafted.