Brand Tone

Relatable, Humorous, Friendly, Approachable, Value-Oriented, Quality-Conscious, Trendy, Stylish, and Customer-Centric

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Comfort and Practicality
• •Entrepreneurial Spirit and Hard Work
• •Authenticity (C.C® Brand)
• •Community/Support

Best Practices

• •Embrace Relatability: Use everyday language, humor (where appropriate), and scenarios that resonate with your target audience (e.g., busy moms, those who love comfort, value seekers). Avoid overly formal or technical jargon.
• •Highlight Comfort and Value Consistently: Whether it's a social media post or product description, weave in mentions of softness, comfort, good fit, and affordable pricing, as these are key selling points evident from customer reviews.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions, exclamation points (sparingly for enthusiasm), and address the customer directly ("you," "your"). The "About Us" story's personal touch should be reflected.
• •Showcase the "Contagious" Aspect Positively: Subtly tie back to the brand name by implying that the style, comfort, or deals are so good, people will want to share or that the positive feeling is "contagious."
• •Be Authentic and Transparent (especially regarding product details): Given some mixed reviews on quality and sizing, strive for accurate descriptions. If an item is "lightweight" or "has a snug fit," say so. This builds trust and manages expectations, aligning with the "trusted quality brands" image they project. Acknowledge the "woman-owned" aspect where it feels natural to build connection.

Social Perception

Generally Positive for Comfort and Value, Mixed on Quality and Consistency, Appreciation for Customer Service (when good), Seen as a Source for Trendy Basics

Copy Examples

• •Facebook/Instagram Post (New Leggings): "Warning: May never want to take these off! 😉 Our new [Product Name] leggings are here, blending that buttery-soft feel you crave with a style that says 'I woke up like this (fabulous)'. Get yours before they *poof* disappear! #TrulyComfy #LeggingLove #NewCollection"
• •Product Description (Humorous Tee): "This [Funny Slogan] tee is basically your new best friend. It gets you, it's super soft, and it promises not to steal the covers. Perfect for coffee runs, couch marathons, and letting the world know you've got a great sense of humor. Grab one – your wardrobe will thank you. #SassyAndComfy #TShirtWeather #TrulyContagiousStyle"
• •Email Subject Line (Sale): "Your Closet Called, It Wants These Deals! 😉 Up to X% Off Inside!" Email Body Snippet: "Hey Fashion Lover! Ready to make your wallet and your wardrobe happy? Our latest collection of comfy-chic styles just hit the sale rack. From our fan-favorite C.C® beanies to leggings that feel like a hug, it's time to treat yourself (without the guilt!). Shop now and spread a little contagious style! [Link]"
• •TikTok Video Caption (Styling a Beanie): "Beanie game strong! 💪 Watch how Lisa styles our classic C.C® Beanie for three totally different vibes. Which look is your fave? Drop a comment! 👇 #CCBeanie #WinterStyle #OOTD #TrulyContagiousLooks #WomanOwned"
• •Website Banner (Focus on Value): "Boutique Style You'll Love, Prices You'll Adore. ✨ Discover Your Next Favorite Outfit at Truly Contagious! Free Shipping Over $50!"