Brand Tone

playful, bold, trendy, and indulgent

Brand Values

• •Clean & Vegan Ingredients
• •Efficacy & Performance
• •Self-Care & Indulgence
• •Trend-Driven & Innovative
• •Body Positivity & Inclusivity (Implied)
• •Sustainability (Mentioned)

Best Practices

• •Maintain Playful & Bold Language: Use emojis, trendy slang (where appropriate for the platform), and a confident, slightly cheeky tone. Keep it light, engaging, and never boring.
• •Emphasize Sensory Experience: Highlight the vibrant colors, unique textures ("whipped," "jelly," "serum-oil"), and delicious-sounding scents (e.g., "glazed donut," "pink pineapple") in your descriptions.
• •Spotlight Vegan & Clean Values Consistently: Regularly remind the audience that the fun and effective products are also vegan, cruelty-free, and made with natural ingredients. This is a key differentiator.
• •Be Relatable & Address Concerns Directly (with a solution): Acknowledge common beauty concerns (ingrown hairs, dull skin, body acne) in a straightforward but positive way, positioning Truly products as the fun, effective solution.
• •Visual Storytelling Alignment: Ensure the copy always complements the highly visual and aesthetically pleasing nature of the brand. The words should evoke the same sense of fun, indulgence, and vibrancy as the product packaging and social media imagery.

Social Perception

fun, trendy, and effective brand with visually appealing products that smell good and deliver noticeable results, particularly for concerns like smooth skin and pleasant scents. They are seen as innovative and engaging on social media, especially TikTok. The vegan and cruelty-free aspects are also appreciated.

Copy Examples

• •Headline: ✨ Glow Up Your Feed & Your Face! ✨ Body: Tired of boring skincare? 💅 Truly Beauty is serving looks AND results. Our viral Unicorn Fruit Whipped Body Butter isn't just pretty in pink – it's packed with vegan goodness to leave your skin dazzling. Get ready for your selfie close-up! #TrulyGorgeous #VeganVibes
• •Headline: Bad Hair Day? Bad B🍑🍑ty Day? We Don't Know Them. Body: From flyaway tamers to booty-firming elixirs, Truly’s got your whole bod covered. 😉 Deliciously scented, powerfully effective, and 100% cruelty-free. Spoil yourself – you deserve it! #TrulySpoiled #HeadToToeGlow
• •Headline: Spill the Tea ☕ (Not Your Serum!) Body: Our fans are OBSESSED with the Acai Your Boobies Polish! Why? ‘Cause it’s fun, it smells like a dream, AND it actually works to smooth and brighten. Clean ingredients, real results. What’s not to love? 💖 #TrulyObsessed #SkincareThatWorks
• •Headline: Your Bathroom Shelf Called. It Wants a Makeover. 🌈 Body: Ditch the dull, embrace the delightful! Truly Beauty brings the party to your pamper routine. Think vibrant swirls, yummy scents, and formulas that make your skin sing. Vegan, cruelty-free, and seriously fun. #TrulyPlayful #ShelfieGoals
• •Headline: Real Talk: Ingrown Hairs Are a Drag. Body: We said it. 🤫 But guess what? Our Cooka Oil is here to save the day (and your bikini line!). Soothe, smooth, and prevent with our cult-fave formula. Confidence looks good on you. #TrulyConfident #ProblemSolved