Brand Tone

Educational & Informative, Trustworthy & Authentic, Aspirational & Empowering, Modern & Accessible, Supportive & Community-Oriented

Brand Values

• •Quality & Purity: Commitment to providing high-quality, pristine, lab-tested kava, free from contaminants. They specifically mention using 'Noble kava.'
• •Authenticity: Staying true to the traditional essence and benefits of kava while modernizing its delivery.
• •Well-being & Mental Health: Promoting kava as a natural means to achieve relaxation, stress reduction, mood elevation, and improved sleep.
• •Education & Advocacy: Dedication to informing the public about kava, dispelling myths, and highlighting its safe and effective use.
• •Connection & Community: Fostering meaningful social interactions and a sense of belonging.
• •Natural Alternative: Offering a healthy substitute for alcohol and other substances, aligning with the 'sober curious' movement.
• •Scientific Validation: Valuing and sharing the scientific research that supports kava's benefits.

Best Practices

• •Prioritize Education: Always aim to inform and enlighten. Frame copy around the benefits and science of kava, empowering consumers with knowledge rather than just selling a product.
• •Emphasize Authenticity and Quality: Consistently use language that reflects the brand's commitment to 'real,' 'noble,' 'premium,' and 'lab-tested' kava. Share the story and mission to build trust.
• •Focus on Positive Outcomes & Empowerment: Highlight how TRU KAVA helps users achieve desired states like relaxation, clarity, connection, and well-being. Use aspirational language that inspires users to enhance their lives.
• •Maintain a Modern yet Respectful Voice: While presenting kava in contemporary, convenient forms, always acknowledge its traditional roots and cultural significance with respect.
• •Foster Community and Connection: Use inclusive language that invites users to join a movement and share their experiences. Encourage interaction and highlight the social benefits of kava.

Social Perception

Positive for Quality and as an Alcohol Alternative, Seen as a Premium, Educational Brand, Taste and Potency can be Subjective, Trusted for Stress Relief and Relaxation, Part of the 'Sober Curious' and Wellness Lifestyle

Copy Examples

• •Headline: Beyond the Buzz: Discover Clarity and Connection with TRU KAVA. Body: Tired of the trade-offs? Experience the uplifting calm of nature's original social tonic. TRU KAVA offers genuine relaxation and enhanced focus, without the fog. Elevate your evenings, deepen your conversations, and awaken your best self. #RealKava #MindfulMoments
• •Headline: Unlock Your Natural State of Flow. TRU KAVA. Body: In a world that never stops, find your calm center. Our premium kava is expertly crafted to soothe stress, elevate mood, and sharpen your mind—naturally. Learn the science and tradition behind every sip. [Link to Kava 101 page] #AncientWisdomModernWellness #TruClarity
• •Headline: More Connection, Less Compromise. Choose TRU KAVA. Body: Imagine social moments filled with genuine laughter and easy conversation, leaving you refreshed and clear. TRU KAVA is your authentic alternative for unwinding and connecting. Join a community embracing a more mindful way to socialize. #ConnectAtYourBest #SoberCuriousApproved.
• •Headline: The TRU KAVA Promise: Purity, Potency, Peace of Mind. Body: From pristine Pacific roots to your revitalizing ritual, we ensure every TRU KAVA product meets the highest standards of quality and authenticity. Backed by tradition, perfected by science. Experience the difference real kava makes. #QualityMatters #TrustedWellness
• •Headline: Your Day, Elevated. Your Mind, Clear. Your Spirit, Bright. Body: Whether you're tackling a big project, unwinding after a long day, or simply seeking a moment of inspired calm, TRU KAVA is here. Experience mental energy without the jitters and relaxation without the drowsiness. Discover your potential. #TruPotential #NaturalNootropic