Brand Tone

Approachable & Friendly, Knowledgeable & Passionate, Community-Oriented, Modern & Clean, Slightly Playful/Enthusiastic

Brand Values

• •Local Focus/Community Support
• •Quality Selection & Variety
• •Customer Experience & Service
• •Responsibility
• •Passion for Products

Best Practices

• •Prioritize 'Local First' Language: Whenever relevant, weave in mentions of BC producers, Vancouver Island origins, or community connections. Use hashtags like #SupportLocalBC, #BCBuylocal, #IslandCraft.
• •Maintain a Friendly & Approachable Voice: Use conversational language, questions to engage the audience, and welcoming phrases. Avoid overly formal or jargon-heavy text.
• •Showcase Passion & Knowledge: Don't just list products; share tasting notes, pairing suggestions, the story behind a brand, or why a staff member loves it. This conveys genuine enthusiasm.
• •Keep it Visually Consistent: Ensure copy on social media is paired with high-quality, appealing images that match the modern and clean aesthetic of the brand.
• •Develop a Persona Guide (Internal): Create a simple document outlining the key characteristics of the Cascadia Liquor voice (e.g., 'We are: a helpful neighbour, a passionate connoisseur, a community champion. We are not: pretentious, pushy, generic'). This helps ensure anyone writing copy stays aligned.

Social Perception

Positive, Community-Minded, Knowledgeable Resource, Convenient, Associated with The Truffles Group

Copy Examples

• •Instagram Post (New Local Gin): Say hello to your new weekend obsession! 👋 We're thrilled to welcome [Local Gin Brand]'s [Gin Name] to our shelves. Crafted right here in BC, this botanical beauty is perfect for a classic G&T or your next cocktail adventure. Come grab a bottle and #SupportLocalBC! #CascadiaLiquor #BCSpirits #Ginspiration #ShopLocalVictoria
• •Facebook Ad (Weekend Promotion): Weekend plans? We've got you covered! 🍻 Explore an amazing lineup of local craft beers, BC VQA wines, and unique spirits at your nearest Cascadia Liquor. Our friendly team is ready with recommendations to make your cheers even brighter. See what's new: [Link to Website New Arrivals] #CascadiaCheers #BCBuylocal #WeekendVibes
• •Website Blog Post Snippet (About a Local Winery): Beyond the Bottle: The Story of [Local Winery Name] 🍇 At Cascadia, we believe every bottle tells a story. That's why we're passionate about partners like [Local Winery Name], who pour their heart and soul into crafting exceptional BC wines. Discover their journey and taste the dedication in every sip. Read more on our blog & find their selection in-store and online. #BCWine #LocalStories #CascadiaCommunity
• •Email Newsletter Subject Line: 🍂 Fall for Local: New Arrivals + Staff Picks Inside! (Body Snippet): Hey [Customer Name], The crisp air has us reaching for something special! Discover exciting new local brews, cozy red wines, and spirits perfect for autumn evenings. Plus, see what our Cascadia crew is loving this month...
• •In-Store Signage (Staff Picks Section): Our Team's Top Picks! ✨ Wondering what to try next? Our passionate staff have hand-selected these favourites – from hidden gems to local heroes. Ask us for a personal recommendation!