Tono de Marca

Sophisticated, Curated, and Minimalist.

Valores de Marca

• •Appreciation for Timeless Design
• •Quality and Craftsmanship
• •Sustainability
• •Uniqueness and Individuality
• •Aesthetic Integrity

Mejores Prácticas

• •Prioritize Clarity and Brevity: Use concise, purposeful language. Avoid jargon, hyperbole, or overly casual phrasing. Let the elegance of the copy match the elegance of the products.
• •Educate, Don't Just Sell: Frame descriptions around the object's history, designer, or material. This elevates the item from a simple product to a piece of design history, reinforcing the brand's value as a knowledgeable curator.
• •Maintain a Consistent Visual and Textual Language: Ensure that the tone of the copy always aligns with the minimalist, high-end aesthetic of the photography. The words and images should work together to tell the same sophisticated story.
• •Use a Refined Vocabulary: Employ words that evoke elegance, craftsmanship, and timelessness. Terms like "sculptural," "form," "patina," "provenance," and "c. 1960s" align perfectly with the brand's identity.
• •Engage with Restraint: When responding to comments or inquiries, maintain a professional, polite, and direct tone. This reinforces the brand's sophisticated and expert positioning, even in informal social media settings.

Percepción Social

Perceived as a high-end curated source, aspirational and tasteful, and niche and exclusive.

Ejemplos de Copy

• •The art of light. This 1960s floor lamp, crafted in Italy, features a sculptural travertine base and original shade. A statement of timeless form. Available now. #VintageLighting #ItalianDesign #TruffautStudio
• •An exceptional example of mid-century Danish craftsmanship. This solid teak sideboard features clean lines, integrated handles, and a warm, aged patina that speaks to its history. Offering ample storage with two sliding doors and adjustable internal shelving, it is a functional and beautiful anchor piece for any dining or living space.
• •New Arrivals: Forms from France, Italy, and Scandinavia.
• •At Truffaut Studio, we believe the most beautiful objects are the ones with a past. Choosing vintage is a commitment to sustainable living and singular style. Discover pieces that tell a story. Link in bio to explore the collection. #SustainableDesign #VintageModern #SecondHand
• •Inspired by the enduring power of classic cinema and design, Truffaut Studio was founded on a simple principle: to curate a collection of furniture and objects with lasting integrity. We source pieces from across eras and continents, united by their quality craftsmanship and timeless appeal. Each item is chosen to bring a sense of history and quiet beauty into the modern home.