Brand Tone

Informative, Passionate, Trustworthy, Caring, Supportive, Professional yet Approachable

Brand Values

• •Natural Wellness
• •Quality First
• •Educated Choices
• •Effectiveness & Potency
• •Sustainability & Ethical Sourcing
• •Truth & Transparency

Best Practices

• •Prioritize Education: Always aim to inform the customer about the benefits and science behind the ingredients in a clear, accessible way. Frame copy around empowering them to make educated choices for their health.
• •Emphasize Purity and Quality: Consistently highlight the natural, clean, GMO-free, and ethically sourced nature of the ingredients. Use terms like "pure," "natural," "high-quality," "ethically sourced," and "planet-friendly."
• •Speak with Passion and Sincerity: Let the genuine commitment to health and natural wellness shine through. Use language that conveys care and a deep belief in the products' efficacy.
• •Maintain a Supportive and Encouraging Voice: Focus on the positive outcomes for the customer – feeling good, achieving wellbeing, and living a vibrant life. Avoid overly clinical or fear-based messaging.
• •Be Transparent and Trustworthy: Clearly state what ingredients are used and what standards are followed (e.g., GMP, made in UK). Back up claims with information and be open about the brand's values and story.

Social Perception

Positive Customer Experiences, Seen as High Quality, Trust in Natural Ingredients, Family-Run Appeal

Copy Examples

• •Headline: Unlock Your True Potential. Body: At TRUEVITS, we believe nature provides the most powerful tools for your wellbeing. Our expertly crafted supplements are made with pure, ethically sourced ingredients to help you feel your vibrant best, every single day. Discover the TRUEVITS difference.
• •Headline: Rooted in Truth, Powered by Nature. Body: Tired of supplements filled with the unknown? TRUEVITS is committed to transparency and quality. We use only clean, naturally active ingredients, free from GMOs and unnecessary additives, so you can nourish your body with confidence.
• •Headline: Feel the Difference Quality Makes. Body: Our customers tell us they can feel the TRUEVITS effect – from increased energy to enhanced wellbeing. Made in the UK in small batches, we ensure every capsule and powder is packed with the potent, nutrient-rich goodness your body deserves.
• •Headline: Your Journey to Wellness, Naturally Supported. Body: We’re passionate about empowering you with the best nature has to offer. Explore our range of wild-harvested superfoods and targeted supplements, all designed with your optimal health in mind. Because when you’re truly nourished, you thrive.
• •Headline: More Than Just Vitamins – It's a Lifestyle. Body: TRUEVITS is a family-run brand dedicated to your holistic health. We meticulously source sustainable ingredients and craft them into effective formulas, helping you achieve a balanced, feel-good life. Invest in your wellbeing, naturally.