Brand Tone

elegant, artistic, and personal

Brand Values

• •Artistry and Craftsmanship
• •Family Legacy and Inspiration
• •Luxury and Elegance
• •Sustainability
• •Faith and Family Values
• •Inspiring Creativity

Best Practices

• •Emphasize Storytelling: Consistently weave the brand's origin story and Truett Fink's personal artistic journey into product descriptions, social media posts, and marketing materials. This reinforces the personal and artistic values.
• •Use Elegant and Evocative Language: Employ a sophisticated vocabulary that reflects luxury, artistry, and craftsmanship. Words like "bespoke," "curated," "handcrafted," "artistry," "timeless," and "elegant" should be staples.
• •Highlight Unique Processes: Detail the transformation of paintings into textiles and the handcrafted nature of the products, particularly their creation in England. This underscores quality and exclusivity.
• •Maintain Visual Cohesion: Ensure that all visual content (photography, graphics) aligns with the brand's elegant and artistic aesthetic. This reinforces the luxury positioning.
• •Focus on Inspiration and Connection: Frame messaging not just around the products themselves, but around the inspiration they offer and the emotional connection they can create within a home, linking back to values like family and creativity.

Social Perception

Customers and the public likely perceive Truett Designs as a high-end, boutique brand offering unique and artistic home decor items. The emphasis on handcrafted quality and the personal story of the artist likely contributes to a perception of exclusivity and thoughtful design. The products are seen as beautiful and of good quality. The association with "modern elegance" and "timeless design" further shapes this perception.

Copy Examples

• •Discover art in every thread. Our luxurious, handcrafted pillows transform your space with timeless elegance and a personal touch. Inspired by family legacy, designed by Truett.
• •Infuse your home with the soul of artistry. Each Truett Designs fabric begins as a hand-painted masterpiece, sustainably crafted in England to bring beauty and inspiration into your life.
• •More than just decor, it's a story woven in threads of luxury and faith. Experience the modern elegance of Truett Designs, where every piece is a testament to quality and heartfelt creation.
• •From Truett's heart to your home. Explore our curated collection of bespoke textiles and wallpapers, born from a passion for art and the cherished legacy of family.
• •Elevate your interiors with the enduring beauty of handcrafted design. Truett Designs offers sustainably made luxury for those who appreciate the art of living.