Brand Tone

Enthusiastic & Passionate, Trendy & Youthful, Community-Focused, Confident & Authoritative, Approachable & Friendly

Brand Values

• •Authenticity
• •Exclusivity & Rarity
• •Community & Passion
• •Customer Trust
• •Expertise & Knowledge

Best Practices

• •Prioritize Authenticity in Language: Always reinforce the "100% original" message subtly or directly. Use confident and knowledgeable language when discussing products and verification processes.
• •Embrace Enthusiastic & Passionate Phrasing: Use energetic verbs and positive adjectives that reflect a genuine love for sneaker and streetwear culture. Incorporate community-centric language (e.g., "fellow sneakerheads," "our community").
• •Stay Current & Youthful (Especially on Relevant Platforms): Adapt tone for platforms like TikTok by using relevant slang (appropriately), trending audio/formats, and a more informal, direct style. Keep the language fresh and engaging.
• •Maintain an Approachable Authority: While highlighting expertise and market leadership ("#1 resell store"), ensure the tone remains welcoming and inclusive, not arrogant. Staff spotlights and community engagement content can help.
• •Be Transparent and Trust-Building: When addressing issues like fakes or scams, be direct, clear, and reassuring. This reinforces the brand's value of customer trust.

Social Perception

Trusted Source for Legitimate Products, Hub for Sneaker Enthusiasts, Dynamic and Engaging, Go-To for Hard-to-Find Items, Positive Workplace Culture

Copy Examples

• •Headline (Website/Social Media): "Your Grail. Guaranteed Authentic. True to Sole." *Body:* "Stop searching, start copping. At True to Sole, every drop is legit-checked, so you can flex with confidence. We're the #1 resell destination for a reason."
• •Instagram Post: "🔥RAREST KICKS IN THE CITY🔥 From sold-out Jordans to the latest Yeezys, find your impossible-to-get grails right here. Real passion, real sneakers. #TrueToSole #Sneakerhead #LimitedEdition"
• •TikTok Video Concept: *Visual:* Fast-paced montage of staff unboxing and verifying highly sought-after sneakers with the True to Sole authenticity tag prominently displayed. *Voiceover/Text Overlay:* "Scared of fakes? We got you. Every single pair at True to Sole? 100% AUTHENTIC. No cap. That's the True to Sole promise. #LegitCheck #TrueToSoleHungary #SneakerGame"
• •Email Subject Line: "🤫 Exclusive Access: The Drop You've Been Waiting For..." *Body:* "Hey [Customer Name], a new legend just landed at True to Sole. Hand-picked, verified authentic, and ready to ship. Don't miss out on the most coveted streetwear and sneakers. Shop now before it's history."
• •Facebook Ad: "More Than Just Sneakers. It's a Community. Join the True to Sole family and connect with fellow streetwear enthusiasts. Discover exclusive drops, get legit-checked gear, and rep your style with confidence. We are the number one resell store in Hungary and Romania for a reason."