Brand Tone

friendly, passionate, and community-oriented

Brand Values

• •Quality Craftsmanship
• •Passion for Gaming
• •Customer Connection
• •Inclusivity

Best Practices

• •Maintain a Passionate and Enthusiastic Voice: Always write from the perspective of a fellow gamer. Use language that reflects a genuine love for the hobby, incorporating gaming terms where appropriate (e.g., "critical hit," "natural 20," "campaign").
• •Highlight the "Handmade with Love" Aspect: Emphasize the craftsmanship and care that goes into each product. Use descriptive words that evoke quality and artistry, like "handcrafted," "unique," and "meticulously designed."
• •Foster a Sense of Community: Engage with your audience on social media by asking questions, running polls, and featuring customer photos. In all communications, use a friendly and approachable tone that makes customers feel like part of the True Strike family.
• •Tell a Story: Instead of just listing product features, tell the story behind them. Whether it's the inspiration for a new dice set or the process of crafting a wooden dice tray, storytelling can create a stronger emotional connection with your audience.
• •Be Visually Consistent: Ensure that your visual branding on the website and social media aligns with your written tone. Use high-quality, vibrant photos and videos that showcase the beauty and detail of your products, reinforcing the message of quality and passion.

Social Perception

True Strike Dice is generally perceived very positively by its customers and the broader tabletop gaming community. Customers frequently praise the aesthetic appeal and quality of the dice, with reviews often describing them as "gorgeous" and "beautiful.". The brand is seen as trustworthy and customer-focused, with many buyers appreciating the personal touches and friendly service. The social media engagement, particularly on Instagram and TikTok, helps build a positive brand image by showcasing the intricate details of their handmade dice and engaging with followers.

Copy Examples

• •Unleash a critical hit of color at your next game night. Our new 'Supernova' handmade resin dice are crafted with cosmic love and a sprinkle of stardust. Ready to be the envy of your party? Roll with True Strike.
• •From epic campaigns to casual board game nights, we've got the gear to make it legendary. Explore our collection of handcrafted dice, trays, and our favorite games. Your next adventure starts here.
• •Ever wonder how the magic is made? A little bit of resin, a whole lot of passion, and a steady hand. Each die is a unique piece of art, waiting to join your collection. What colors should we try next?
• •Fresh from the workshop! We've just restocked our handmade wooden dice trays and added some stunning new resin dice sets to the store. Be the first to get your hands on these limited-edition treasures.
• •Looking for the perfect gift for the gamer in your life? Look no further! Our collection of unique dice and tabletop accessories is sure to score a natural 20. Shop our holiday sale and give the gift of adventure.