Tono de Marca

Passionate & Knowledgeable, Quality-Focused & Artisanal, Supportive & Partnership-Oriented, Friendly & Approachable, Community-Oriented & Proudly Local, Understated & Confident

Valores de Marca

• •Quality
• •Expertise & Education
• •Customer Service & Support
• •Partnership & Collaboration
• •Community
• •Transparency & Kindness
• •Passion

Mejores Prácticas

• •Prioritize "Quality" and "Expertise" in Language: Use words that convey craftsmanship, precision, and deep knowledge (e.g., "meticulously sourced," "precisely roasted," "expertly crafted," "mastering the science").
• •Maintain a Supportive and Partnership-Focused Voice for B2B: When addressing wholesale clients, use inclusive and encouraging language (e.g., "we're here to help," "your success," "partner with us").
• •Be Genuinely Passionate and Authentic: Let the love for coffee shine through. Avoid overly corporate or impersonal language. Share the "why" behind what you do.
• •Keep it Understated but Confident: Focus on the quality of the product and service to speak for itself, rather than relying on hype or exaggerated claims. The "not the biggest, just the best" ethos should guide this.
• •Visually Align with the Clean, Artisanal Aesthetic: Ensure that any accompanying visuals (especially on social media) match the clean, modern, and quality-focused verbal tone.

Percepción Social

High-Quality Coffee Provider, Knowledgeable Resource, Reliable Partner, Welcoming Cafe Environment, Respected Local Roaster

Ejemplos de Copy

• •Discover the heart of [Origin Region] in every cup. Our latest single-origin is sourced directly from dedicated small-holder farmers, then precisely roasted in small batches right here in the Twin Cities to unlock its truest character. Taste the passion, from farm to your favorite mug. #TrueStoneCoffee #ArtisanRoast #SmallFarmBigFlavor
• •More than just a supplier, we're your coffee partner. At True Stone, we equip your business with exceptional, freshly roasted coffee, industry-leading training, and unwavering support. Let's build your success, one perfect cup at a time. Learn more about our wholesale program. [Link] #YourCoffeePartner #TwinCitiesCoffee #QualityDriven
• •Elevate your craft. Our SCA-accredited training lab is where passion meets precision. Whether you're an aspiring barista or a seasoned pro, our expert trainers are here to help you master the art and science of coffee. Inquire about our courses today. #BaristaTraining #CoffeeEducation #TrueStoneExperts
• •Your Twin Cities coffee sanctuary. ✨ Step into True Stone for expertly brewed coffee, a moment of calm, and the aroma of freshly roasted beans. We're not the biggest, just dedicated to being your best. #StPaulCoffee #LowertownCafe #TrueStoneExperience #CommunityBrew
• •From globally sourced green beans to your grinder in days, not weeks. We roast 3-5 times a week in carefully controlled small batches because 'fresh' isn't just a word, it's our promise. Experience the True Stone difference. #SmallBatchCoffee #FreshlyRoasted #QualityFirst #MinneapolisRoaster