Brand Tone

Sentimental and Emotional, Direct and Sales-Oriented, Gift-Focused, Simple and Accessible

Brand Values

• •Emotional Connection
• •Thoughtfulness in Gifting
• •Family and Relationships
• •Marking Occasions

Best Practices

• •Develop a "Brand Voice Chart": Create a simple internal guide that outlines your brand's core tone (e.g., "Sentimental," "Direct," "Caring"), lists "words we use" (e.g., cherish, heartfelt, special, discover) and "words we avoid" (e.g., cheap, trendy slang if not appropriate, overly technical jargon). This helps anyone writing copy to stay aligned.
• •Prioritize the "Sentiment" Angle: Always lead with the emotional benefit or the feeling the gift will evoke for both the giver and the receiver. The product features are secondary to the message and the emotion it conveys. Ensure copy answers: "How will this make them/me feel?"
• •Speak Directly to the Gifter's Intent: Use "you" to address the customer (the giver) and frame the product as their solution to express a specific sentiment to a specific person (e.g., "Show *your* daughter how much *you* love her").
• •Be Clear and Concise in Calls to Action: While the emotional language sets the scene, the call to action should be unambiguous and easy to follow (e.g., "Shop Now," "Personalize Your Gift," "Discover the Collection"). Don't let the sentimentality obscure the path to purchase.
• •Maintain Consistency Across All Channels: Whether it's a product description, a social media post, an email, or customer service interaction, the same underlying tone of heartfelt connection and thoughtful gifting should be evident. Regularly review content across platforms to ensure alignment. If social media channels are not actively used, consider updating them to reflect current offerings or pausing them to avoid a perception of inactivity.

Social Perception

Appreciation for Sentiment, Mixed Product/Service Experience, Gift Appeal, Online E-commerce Entity

Copy Examples

• •Facebook/Instagram Ad (targeting anniversaries): More than just a necklace, it's a promise whispered close to her heart. This Anniversary, let our [Product Name] necklace speak the volumes of your love. Engraved with a message she'll cherish forever. *Shop the collection now and make this anniversary unforgettable.* ✨ #AnniversaryGift #TrueSentiments #LoveThatLasts #JewelryForHer
• •Product Description (for a "To My Daughter" necklace): To My Daughter, Never forget that I love you. Wear this necklace as a reminder that you are brave, you are capable, you are pretty, and you can accomplish ANYTHING your heart desires! This beautiful [Specific Necklace Type, e.g., Love Knot] necklace, paired with our heartfelt message card, is a constant embrace from you to her. Crafted with [mention material if a selling point, e.g., high-quality polished stainless steel], it’s a timeless piece she’ll treasure. *The perfect gift to show her she's always in your thoughts.*
• •Email Subject Line (for Mother's Day promotion): 💖 Mom Deserves a Gift as Special as Her Love | True Sentiments (Email Body Snippet): This Mother's Day, go beyond the usual. Give Mom a gift that speaks directly from your heart. Our curated collection of message card jewelry is designed to make her feel truly cherished. *Explore heartfelt gifts for the #1 Mom!*
• •Website Banner Text: Say It From The Heart. Gifts that tell your story. Free Shipping on orders over $XX! Shop True Sentiments.
• •Instagram Caption (general post showing a gift set): Every gift tells a story of love. What story will you tell today? Our message card jewelry helps you express those true sentiments that words alone sometimes can't capture. Perfect for birthdays, 'just because,' or any moment you want to make special. *Tap to explore our collections!* #TrueSentiments #MeaningfulGifts #GiftIdeas #ExpressYourLove #PersonalizedJewelry