Brand Tone

Innovative and Solution-Oriented, Motivational and Empowering, Quality-Focused and Confident, Direct and Informative, Approachable and Relatable

Brand Values

• •Innovation
• •Functionality & Practicality
• •Quality
• •Customer-Centricity
• •Value
• •Enhancing Lifestyles

Best Practices

• •Anchor to the Origin Story: Regularly weave in the narrative of solving practical problems for users. This reinforces authenticity and the solution-oriented aspect of the brand.
• •Emphasize 'Innovation' and 'Functionality': Consistently use keywords that highlight the unique features and practical benefits of the products (e.g., 'smart design,' 'problem-solving,' 'engineered for,' 'value-added features').
• •Speak to the 'Why': Connect product features to the user's goals and aspirations – how will this product help them perform better, feel more comfortable, or live a more active life? Use motivational language.
• •Maintain Clarity and Confidence: Be direct and clear when describing product specifications and benefits. Confidently state the quality and technological aspects without being overly jargonistic, ensuring approachability.
• •Listen and Integrate Social Proof: Actively monitor customer reviews and social media comments. Incorporate positive feedback and user experiences into marketing copy (with permission) to enhance relatability and build trust. Address concerns transparently where appropriate to show customer-centricity.

Social Perception

Generally positive perception, recognized as an Innovative Problem-Solver, Growing Reputation

Copy Examples

• •Headline: Stop the Drop. Run Free. Body: Tired of juggling your phone or unreliable armbands? Our Smart Phone Shorts feature a revolutionary secure pocket, so you can focus on your miles, not your mobile. Experience the TRUEREVOlution in your run.
• •Headline: Engineered for Your Every Move. And Your Every Essential. Body: From intense training sessions to your daily commute, TRUEREVO activewear combines cutting-edge fabric technology with intelligent design. Carry what you need, comfortably and securely. Elevate your performance, effortlessly.
• •Headline: Beyond the Gym: Activewear That Keeps Up With Your Life. Body: Why should high-performance gear be limited to your workouts? TRUEREVO's lifewear collection blends innovative features with everyday style, so you're ready for anything the day throws your way. True comfort, true versatility.
• •Headline: The Only Workout Partner That Never Complains (And Holds Your Keys). Body: Our latest training tee isn't just about breathable, sweat-wicking fabric. It's about smart details that make a difference – like discreet pockets for your essentials. Focus on your goals, we’ve got the small stuff covered.
• •Headline: Join the TRUEREVOlution: Where Innovation Meets Asphalt. Body: We started by solving a problem. Now, we’re redefining activewear. Discover apparel designed by athletes, for athletes, with features you never knew you needed but won't want to live without. What will you conquer today?