Tono de Marca

Bold and Confident, Edgy and Streetwise, Authentic and True, Nostalgic yet Modern, Premium and Quality-Focused (Aspirational)

Valores de Marca

• •Individuality and Self-Expression
• •Authenticity
• •Quality and Craftsmanship
• •Inclusivity
• •Heritage and Innovation
• •Resilience and Reinvention

Mejores Prácticas

• •Embrace Bold Language: Use strong verbs, confident statements, and a touch of rebellion. Avoid passive voice and overly cautious phrasing.
• •Highlight Authenticity: Speak directly to the desire for self-expression. Use "you" and "your" to create a personal connection. Share stories (if applicable) of real individuals embodying the brand.
• •Reference Heritage with a Modern Twist: Acknowledge the brand's iconic status and unique features (like the Super T stitch or horseshoe) while framing them for a contemporary audience.
• •Maintain Visual-Verbal Cohesion: Ensure the copy's edgy and confident tone is mirrored in the imagery used across the website and social media. The "grit and glamour" aesthetic often associated with the brand should be consistent.
• •Adapt for Local Nuance (Mexico): While maintaining the global brand essence, ensure slogans and calls to action resonate culturally within Mexico. Incorporate local hashtags (#TrueReligionMX, #HechoParaTi) and emphasize benefits like local shipping and payment options.

Percepción Social

Iconic but Evolving, Youth-Oriented, Mixed Customer Experience, Strong Cultural Connection, Mexican Market

Ejemplos de Copy

• •Headline: Own Your Fit. Define Your Style. Body: True Religion isn't just denim, it's a statement. Crafted for the bold, the authentic, the ones who write their own rules. Discover your next obsession at truereligion.mx. #TrueToYouMX
• •Headline: Legacy Stitched In. Future Worn By You. Body: From LA streets to global icon, True Religion denim is built on unmatched quality and fearless design. Feel the difference. Wear your story. Shop the new collection now. #TrueReligionMX
• •Headline: Don't Follow Trends. Set Them. Body: Our iconic Super T stitch. Your unique attitude. True Religion is for those who stand out, not blend in. Find your power fit. Link in bio. #BeIconic #TrueReligionDenim
• •Headline: The Original. Reimagined. Body: Y2K vibes meet modern edge. True Religion brings back the boldness with fresh cuts and the same authentic spirit. What's your true? Explore now at truereligion.mx. #TrueOriginalMX
• •Headline: Beyond Denim. It's A Religion. Body: The quality you demand, the style that defines you. From signature jeans to statement tees and jackets, build your look with True Religion. Nationwide shipping in Mexico. #WearYourTrue