Brand Tone

Honest & Transparent, Passionate & Mission-Driven, Approachable & Family-Friendly, Confident & Bold, Authentic & Down-to-Earth, Warm & Earnest

Brand Values

• •Health & Wellness
• •Natural Ingredients
• •Taste Without Compromise
• •Family Focus
• •Authenticity & Tradition
• •American Made/Veteran Owned
• •Innovation
• •Sustainability (Implied)

Best Practices

• •Lead with Honesty and Transparency
• •Emphasize 'Taste Without Compromise'
• •Speak to the Family (Especially Parents)
• •Maintain a Confident, Positive, and Slightly Bold Voice
• •Weave in Values and Story

Social Perception

Health-Conscious Choice, Surprisingly Good Taste, Trustworthy, Good for Specific Diets, Kid-Approved (Often), Premium Product, Growing Recognition

Copy Examples

• •Headline: Ditch the Sugar, Not the Flavor. Body: Your family favorites just got a whole lot healthier. TrueMadeFoods uses real veggies and fruits, not sugar, to pack our ketchups and BBQ sauces with the taste you love. Finally, a condiment you can feel good about (and your kids will actually eat!). #TrueMadeGoodness #NoSugarAdded #KidApproved
• •Headline: Real Food for Real Families. Body: Tired of hidden sugars in your pantry? We get it. That’s why we started TrueMadeFoods – to bring back honest ingredients and authentic flavor. Sweetened with American-grown veggies, our sauces are naturally delicious. Taste the difference real makes. #EatTrue #VeggieSweetened #FamilyMeals
• •Headline: Game Day Flavor, Guilt-Free. Body: Whether it's burgers, fries, or wings, make your next cookout or game day spread a win for everyone. TrueMadeFoods offers the bold taste you crave, from tangy ketchup to rich BBQ sauces, all with ZERO added sugar. Even the pickiest eaters will ask for more! #SauceWithoutRegret #KetoFriendly #HealthyCondiments
• •Headline: The Secret's Out (It's Veggies!) Body: How do we make our condiments so irresistibly tasty without sugar? We go back to basics – the natural sweetness of carrots, butternut squash, and apples. More flavor, more nutrients, and a whole lot less of what you don’t need. Join the TrueMade revolution! #VegetablePowered #CleanEating #CondimentsReimagined
• •Headline: From a Dad Who Gets It, To Your Table. Body: Our founder knew ketchup was loaded with sugar, but his kids loved it. So, he made a better one. TrueMadeFoods is veteran-owned and mission-driven to help your family enjoy every meal, a little healthier, a lot tastier. #VeteranOwned #RealIngredients #PickyEaterApproved