Tono de Marca

confident, minimalist, and trendy

Valores de Marca

• •Self-Expression
• •Street Culture
• •Bold Energy
• •Community

Mejores Prácticas

• •Be Direct and Confident: Use short, impactful sentences. Avoid filler words. The tone should be assertive and cool, not overly playful or formal.
• •Leverage Streetwear Lexicon: Incorporate relevant slang and fashion terms like "fit," "drop," "cropped," "baggy," and "blokecore" to maintain authenticity and connect with the audience.
• •Focus on the "Why": Connect products back to the core values of self-expression and confidence. It's not just a hoodie; it's a statement. Frame clothing as a tool for the wearer's purpose.
• •Create Urgency and Exclusivity: Use language centered around limited drops, restocks, and selling out to drive immediate action and foster a sense of an "in-the-know" community.
• •Keep it Visual-First: Write copy that complements the visuals, rather than dominating them. On platforms like Instagram and TikTok, the image or video is the hero; the text should be a concise, powerful caption that enhances the visual message.

Percepción Social

The brand is perceived as a legitimate and stylish player in the online streetwear space. Customers and followers appear to value the specific fit and design of the clothes, particularly the cropped and baggy silhouettes that align with current trends. The active engagement on TikTok suggests a positive reception among a young, fashion-conscious demographic, and the lack of widespread negative reviews indicates a generally satisfactory customer experience.

Ejemplos de Copy

• •Engineered for the city. Built for you. The new Carbon Hoodie is your new uniform. Tap to shop before it's gone. #trueloveclo #streetwear #urbanstyle
• •How are you styling yours? Show us your fit. 🔥 #jorts #blokecore #streetfashion #trueloveclothing
• •Beyond Trends. Beyond Hype. Just True Style. Made for the Streets.
• •You asked. We listened. They're back.
• •A modern take on a classic silhouette. Our striker jersey features a relaxed, breathable fit and bold center graphic. Designed for confidence, whether you're on the pitch or in the streets. Lead with heart.