Brand Tone

Professional, expert, pragmatic, confident, solution-oriented, exclusive, and traditional.

Brand Values

• •Natural and Holistic Health
• •Efficacy and Results
• •Expertise and Trust
• •Sustainability
• •Exclusivity

Best Practices

• •Speak the Farmer's Language: Use clear, direct, and pragmatic language. Avoid hyperbole and vague marketing claims. Focus on solutions to specific, known problems in animal husbandry (e.g., "non-cyclers," "mastitis").
• •Lead with Expertise, Not a Hard Sell: The copy should always reinforce the brand's position as an expert consultant. Frame the communication around providing information and solutions, with the sale being a logical consequence of that trust.
• •Emphasize "Natural" with "Effective": Always pair the value of being "natural" or "plant-based" with the value of being "effective" and "results-driven." Use testimonials and specific outcomes as proof.
• •Maintain the "Members-Only" Tone: Reinforce the exclusivity and the personalized nature of the business relationship in all communications. Use phrases like "for our members," "request an account," and "personal consultation."
• •Be Consistent Across Platforms: While there are no social media channels, ensure the tone on the informational website (truehealth.co.nz) perfectly matches the tone of the shop (truehealthshop.co.nz) and any direct communications (email, phone). The voice should be consistently that of Phyllis Tichinin: professional, knowledgeable, and helpful.

Social Perception

Perceived as a specialized, reliable supplier of veterinary-grade herbal products within its target niche of New Zealand farmers. The brand is seen as a serious, no-nonsense partner in farm management, not a trendy wellness brand. Perception is positive and respectful.

Copy Examples

• •Tired of the antibiotic cycle? Support your herd's natural resilience with our BioGro certified herbal remedies. Apply for your member account and start the path to true farm health.
• •A powerful, plant-based tincture designed to support immune function during critical health challenges. A trusted alternative for farmers moving towards antibiotic-free operations. Proven results, naturally.
• •Thank you for your interest in True Health. Our General Manager, Phyllis Tichinin, will be in contact shortly for a personal consultation to discuss your farm's specific animal health challenges and how our remedies can help.
• •Don't just manage symptoms, build resilience. True Health provides New Zealand farmers with veterinary-grade herbal solutions that start with the soil. Better health, better productivity. Let's talk.
• •'The same rate of success as with antibiotics but with no negatives.' - [Farmer's Name]. Join the growing number of NZ farmers who are making the switch. Discover our member-only product line.