Brand Tone

friendly, approachable, health-conscious, and uplifting

Brand Values

• •Simplicity and Clean Ingredients
• •Health and Wellness
• •Authentic Taste and Quality
• •Transparency
• •Customer Happiness
• •Innovation

Best Practices

• •Emphasize "Simple & Clean": Consistently highlight the use of real fruit, simple ingredients, Non-GMO status, and the absence of artificial additives in all copy. This reinforces the core value of transparency and naturalness.
• •Maintain an Uplifting & Positive Voice: Use cheerful, encouraging, and optimistic language. Focus on the positive impact of the products on health and happiness.
• •Be Approachable & Friendly: Write in a conversational and relatable manner. Avoid overly technical jargon and connect with the audience on a personal level, much like talking to a friend about a great find.
• •Focus on the "Why": Connect the product features (e.g., convenience, taste) to the customer benefits (e.g., easier to stay hydrated, enjoyable way to be healthy, guilt-free pleasure). Explain how True Citrus helps them achieve their wellness goals.
• •Stay Authentic & "True": Ensure all claims are accurate and reflect the brand's commitment to "trueness." Use real customer testimonials and stories when appropriate to build credibility and relatability.

Social Perception

Positive customer sentiment, health-focused appeal, trusted brand, and community engagement

Copy Examples

• •Squeeze the day, the simple way! True Citrus brings you the refreshing taste of real fruit in every convenient packet. No artificial anything, just pure, delicious flavor to brighten your water and your mood. #BeTrueToYourHydration
• •Tired of plain water? We get it. That's why we created True Citrus – your little packet of sunshine! Made with simple, Non-GMO ingredients, it's the easy, guilt-free way to love your water. What flavor will you try today? #SimplyCitrus #HealthyHabits
• •Real fruit taste, zero fuss. True Citrus offers the authentic zing of fresh citrus without the mess. Perfect for your water bottle, recipes, or anywhere you need a burst of natural flavor. Taste the 'true' difference! #RealIngredientsRealTaste
• •Join the True Citrus family and discover how delicious healthy hydration can be! Our drink mixes are crafted with care, using only clean ingredients you can trust. Because feeling good should taste good too. #TrueHappiness #DrinkMoreWater
• •From zesty lemon to tangy lime, True Citrus is your go-to for a burst of natural refreshment. Low in sugar, big on flavor, and always made with simple, honest ingredients. Elevate your everyday! #TrueFlavor #CleanLiving