Brand Tone

Empathetic, Inclusive, Authentic, Rooted, Conscious, Thoughtful, Elegant, Understated, Empowering

Brand Values

• •Inclusivity
• •Sustainability & Ethical Practices
• •Quality & Timeless Design
• •Customer-Centricity
• •Celebrating Indian Heritage
• •Authenticity & Self-Expression ("trueYou")
• •Innovation

Best Practices

• •Use inclusive language, celebrating all body types and sizes.
• •Highlight the brand's commitment to sustainability and ethical practices.
• •Emphasize the timelessness and versatility of the designs.
• •Incorporate elements of Indian heritage and culture in a contemporary way.
• •Maintain a customer-centric approach, focusing on their needs and positive experiences.

Social Perception

TrueBrowns is generally perceived as a reliable brand offering high-quality, stylish, and size-inclusive ethnic wear. It is appreciated for its commitment to sustainability, celebrating Indian culture and addressing a gap in the market. The brand has growing recognition and expanding its footprint both in India and internationally, with areas for improvement noted in fabric quality and customer service.

Copy Examples

• •"Embrace your trueYou with our size-inclusive collection, designed for every body and every style."
• •"Discover timeless elegance with our sustainable fabrics and ethically crafted designs, inspired by Indian heritage."
• •"At TrueBrowns, we celebrate individuality. Find your perfect fit and express your unique self."
• •"From our sustainable practices to our size-inclusive designs, we are committed to creating a better future for fashion."
• •"Experience the beauty of Indian textiles reimagined for the modern woman. Shop our collection of versatile and timeless pieces."