Brand Tone

Empathetic & Inclusive, Conscious & Responsible, Authentic & Rooted, Contemporary & Elegant, Empowering & Inspirational

Brand Values

• •Inclusivity
• •Sustainability
• •Quality & Craftsmanship
• •Celebrating Indian Heritage with a Modern Sensibility
• •Authenticity & Self-Love
• •Customer-centricity
• •Versatility & Timelessness

Best Practices

• •Center Around "True You": All copy, from product descriptions to social media posts, should reflect the core idea of authenticity, self-acceptance, and celebrating individuality. Use language that is uplifting and validating.
• •Weave in Inclusivity Naturally: Instead of just stating size ranges, showcase diversity in visuals and ensure language is welcoming to all body types. Highlight how the designs flatter different figures.
• •Highlight Conscious Choices: Subtly integrate messaging about sustainability and ethical production. This could be through material descriptions, "Behind the Seams" content, or by explaining the impact of campaigns like the "30 wears campaign."
• •Maintain an Elegant yet Accessible Voice: The language should be sophisticated but not alienating. It should reflect the contemporary-ethnic blend – respectful of tradition but modern in its appeal. Avoid overly casual slang or overly formal jargon.
• •Storytelling over Selling: Share the stories behind the collections, the inspiration from Indian culture, the journey of the founder, or the impact of ethical practices. Connect with the audience on an emotional level rather than just focusing on product features.

Social Perception

Positive for Inclusivity & Sustainability, Appreciation for Style & Comfort, Trusted Homegrown Brand, Empowering for Women, Growing Recognition

Copy Examples

• •Headline: Embrace Your Radiance. Effortless Ethnic Wear for Every You. Body: At TrueBrowns, we believe style knows no size. Discover our collection of contemporary Indian wear, consciously crafted to celebrate your unique beauty and spirit. From breezy kurtas to elegant co-ords, find pieces that feel as good as they look. #TrueYou #InclusiveFashion
• •Headline: Weaving Tradition into Today. Sustainably. Body: Fall in love with timeless designs and earth-kind fabrics. TrueBrowns brings you urban ethnic wear that honors our heritage while caring for our future. Mindfully made, beautifully designed. #SustainableStyle #ConsciousChoices
• •Headline: More Than Just Clothing. It's a Feeling. Body: Experience the comfort of pure fabrics and the confidence of a perfect fit. TrueBrowns is designed for the modern woman who values elegance, versatility, and her own unique journey. Discover pieces that tell your story. #ModernIndian #EffortlessChic
• •Headline: From Our Artisans, With Love. To You. Body: Every TrueBrowns piece is a testament to quality craftsmanship and ethical practices. We're committed to fair wages and creating beautiful garments you'll cherish for years to come. Wear your values. #EthicalFashion #TimelessElegance
• •Headline: Size Inclusive, Style Exclusive. Body: Finding your perfect fit has never been easier. TrueBrowns offers an extensive range from 2XS to 6XL, plus customization, because every woman deserves to shine. Explore designs that celebrate you. #FashionForAll #TrueBrownsWoman