Brand Tone

Empathetic & Inclusive, Conscious & Thoughtful, Authentic & Rooted, Elegant & Understated, Story-driven & Relatable

Brand Values

• •Inclusivity
• •Sustainability
• •Quality & Craftsmanship
• •Comfort & Versatility
• •Authenticity & Heritage
• •Customer-centricity

Best Practices

• •Emphasize the brand's commitment to size inclusivity and ethical practices in all communications.
• •Use storytelling to connect with the audience on a personal level, highlighting the brand's values and mission.
• •Maintain a consistent brand voice that is authentic, empathetic, and elegant across all platforms.
• •Showcase the versatility and comfort of the clothing in a way that resonates with modern, conscious consumers.
• •Actively engage with customer feedback and address any concerns or issues promptly and transparently.

Social Perception

Positive for Inclusivity & Sustainability, Valued for Design & Comfort, Seen as a Go-To for Urban Ethnic Wear, Mixed on Fabric Longevity/Quality Control (Occasional), Appreciation for Brand Story & Ethos, Growing International Recognition

Copy Examples

• •"TrueBrowns: Where tradition meets modernity, and every body is celebrated. Discover ethically made fashion that embraces your unique journey."
• •"Our commitment to sustainability goes beyond fabrics. We create timeless pieces with love, ensuring a better world for you and future generations."
• •"Experience the comfort of natural fabrics and the elegance of classic silhouettes. TrueBrowns: Designed for your everyday adventures."
• •"From 2XS to 10XL, we believe in fashion for all. Embrace your true self with TrueBrowns, where inclusivity is always in style."
• •"More than just clothing, TrueBrowns is a celebration of Indian heritage, crafted with conscious care and designed for the modern woman."