Brand Tone

Educational & Informative, Professional & Quality-Focused, Approachable & Passionate, Trustworthy & Reliable

Brand Values

• •Quality & Purity
• •Education & Transparency
• •Innovation
• •Customer Focus & Accessibility
• •Natural & Safe

Best Practices

• •Prioritize Education: Always aim to inform the audience, explaining the "what, why, and how" of terpenes in a clear, accessible manner. Avoid overly technical jargon unless a specific B2B audience is targeted, and even then, ensure clarity.
• •Emphasize Quality and Purity: Consistently highlight the natural, food-grade origin of the terpenes, the absence of THC/CBD, and the commitment to no synthetic additives. This builds trust and reinforces a core brand value.
• •Maintain an Approachable Yet Authoritative Voice: Be the knowledgeable friend in the terpene space. Offer expert insights without being condescending. Use welcoming language that invites questions and exploration.
• •Be Benefit-Oriented (within compliance): Focus on how the terpenes can enhance the customer's products or experiences (e.g., "authentic aroma," "true-to-strain flavor," "elevate your creations"). Be mindful of regulatory compliance regarding health claims.
• •Ensure Consistency Across All Channels: Whether it's a website FAQ, a social media post, or an email newsletter, the tone should feel familiar and aligned with the established brand voice—educational, quality-driven, and approachable.

Social Perception

Positive for Product Quality and Flavor, Respected for Expertise and Range, Appreciated for Customer Service, Generally Trusted

Copy Examples

• •Headline: Unlock the True Essence of Nature. Pure Terpenes, Crafted for You. Body: Dive into the world of authentic aromas and flavors with True Blue. Our food-grade botanical terpenes are 100% natural, free from THC, CBD, and any synthetic additives. Discover the True Blue difference in every drop. #PureTerpenes #BotanicalEssence #TrueBlueQuality
• •Headline: Curious About Terpenes? Let's Explore Together! Body: From enhancing your favorite products to exploring the science of scent, True Blue is your trusted guide. Visit our blog to learn how our rigorously tested terpenes can elevate your experience. Quality you can trust, knowledge you can build on. #TerpeneEducation #TrueBlueKnows #NaturalFlavors
• •Headline: Taste the Artistry. Experience the Science. True Blue Terpenes. Body: With over 60 meticulously crafted terpene profiles, True Blue offers unparalleled variety and purity. Whether you're a creator or a connoisseur, find your perfect match and experience the power of pure botanical terpenes. #FlavorMasters #ScienceOfScent #TrueToNature
• •Headline: Your Vision, Our Terpenes. Quality That Speaks Volumes. Body: For businesses and DIY enthusiasts alike, True Blue delivers consistent, high-quality terpenes for every application. Partner with us for reliable purity and exceptional flavor. Let's create something amazing. #WholesaleTerpenes #DIYTerpenes #TrueBluePartners
• •Headline: More Than Flavor. It's an Experience. True Blue. Body: Elevate your senses with the authentic taste and aroma of True Blue terpenes. Sourced from nature, perfected by science. Discover why customers rave about our quality and service. #ExperienceTrueBlue #NaturalAromas #CustomerFavorite