Brand Tone

Friendly, Approachable, Authentic, Transparent, Passionate, Knowledgeable, Humorous, Engaging, Family-Oriented, Trustworthy, and Reliable

Brand Values

• •Family
• •Quality Meat
• •Customer Service
• •#NothingtoHide (Transparency)
• •Growth
• •Being a Great Employer
• •Belief in Themselves
• •Sustainability/Eco-Friendliness

Best Practices

• •Embrace the Family Story: Regularly weave in the multi-generational heritage and the father-son founding story to reinforce authenticity and tradition. Use 'we' and 'our family' to create a personal connection.
• •Keep it Real and Transparent: Use straightforward, honest language. Don't be afraid to be open, even about challenges. Uphold the #NothingtoHide ethos in all communications.
• •Inject Personality and Humour (appropriately): Don't be overly formal. Allow the friendly, slightly cheeky, and passionate voice to come through, especially in social media and email marketing. Think 'approachable expert.'
• •Focus on Quality and Passion, Not Just Price: While value is important, the primary message should always revolve around the superior quality of the meat, the craft of butchery, and the passion for good food.
• •Speak to the Customer Like a Neighbour: Use a conversational, warm, and welcoming tone. Offer helpful advice, recipes, and make them feel part of the True Bites community. Address their needs (e.g., saving time, creating nutritious meals).

Social Perception

Highly Positive, Trusted Source, Engaging and Likeable, Community-Focused, and Resilient

Copy Examples

• •Facebook/Instagram Post (New Product): Tired of the same old mid-week meals? 🤔 Say hello to our new [Product Name]! Crafted with three generations of family passion and the best British [Meat Type] we could find. It's so good, you'll want to tell your nan. (Go on, she'd love to hear from you!) 😉 #TrueBites #FamilyButchers #QualityMeat #NewProduct #DinnerSolved
• •Email Subject Line (Special Offer): Psst... A Meaty Treat Just For You! 🥩✨ Email Body Snippet: Here at True Bites, we believe life's too short for boring dinners. That's why we're giving our favourite foodies (yes, that's you!) a special something to get those taste buds tingling. This week, get [Offer Details] because you deserve it! #NothingToHide #JustGreatMeat
• •Website Banner (Homepage): Taste the Tradition. Quality British Meat, From Our Family to Yours. Delivered Fresh, No Fuss. butcher_shop #BackToCraft
• •Blog Post Intro (Recipe): Right then, folks! Matt here. Forget those complicated recipes with a million ingredients you can't pronounce. We're keeping it real with this [Recipe Name] – proper tasty, easy to whip up, and guaranteed to get smiles around the dinner table. Grab your apron, let's get cooking!
• •Twitter Post (Engagement): What's sizzling in your kitchen tonight? We love seeing what our True Bites family is cooking up! Share your meaty masterpieces with us! 📸 #TrueBitesCommunity #HomeCooking #UKButcher