Brand Tone

Professional, Expert, and Dependable

Brand Values

• •Reliability
• •Expertise
• •Quality
• •Customer Focus
• •Efficiency

Best Practices

• •Lead with Expertise: Always communicate from a position of knowledge. Use precise, industry-standard terminology for truck specs and services. This builds trust and affirms your authority.
• •Prioritise Clarity and Directness: Avoid jargon or overly elaborate language. The copy should be easy to understand for a busy professional. Get straight to the point, whether it's a price, a key feature, or a call to action.
• •Emphasise Reliability in Every Message: Connect features back to the core benefit of keeping drivers on the road. Use words like "dependable," "reliable," "minimize downtime," and "24/7 support" to reinforce this key value.
• •Maintain a Professional and Respectful Voice: The tone should be consistently professional. While friendly and helpful, it should never be overly casual or use slang. This applies to social media comments, email responses, and all marketing materials.
• •Use High-Quality Visuals to Back Up the Words: The professional tone is significantly enhanced by professional-grade photos and videos. Ensure all visuals are clean, well-lit, and accurately represent the quality of the trucks and facilities. Inconsistent or low-quality imagery can undermine a carefully crafted tone.

Social Perception

reliable and knowledgeable

Copy Examples

• •Headline: The Power to Perform. The Reliability You Demand. Body: Just arrived: This 2019 Kenworth K200 is ready for the long haul. Featuring a Cummins X15 engine and an 18-speed Roadranger, it's built to handle Australia's toughest conditions. Full service history available. Don't wait—this one won't last. Call [Salesperson's Name] on 1300 668 768 for your inspection. #Trucksmart #KenworthForSale #UsedTrucksAustralia
• •Headline: Your Authorised Scania Service Experts. Body: As the authorized Scania service and parts dealer for the Hunter Valley and surrounding regions, we provide diagnostics, repairs, and maintenance that meet manufacturer standards. Our technicians are Scania-trained, and we use only genuine parts to ensure peak performance and longevity. Keep your Scania running like a Scania. Book your service today.
• •Headline: On the Road, Around the Clock. Body: Breakdowns don't stick to a 9-to-5 schedule. Neither do we. Our 24/7 emergency breakdown service is here to get you back on the road, minimizing downtime and protecting your bottom line. Save our number: 0499 487 825. #TrucksmartAssist #EmergencyService #HeavyVehicleRepair
• •Headline: Experience You Can Trust. Service You Can Depend On. Body: For over 30 years, Trucksmart has been more than a dealership; we're a partner to Australia's transport industry. Our team's combined expertise means we don't just sell and service trucks—we provide confidence. Drive away knowing you're backed by the best.
• •Headline: Maximise Uptime with Smarter Fleet Maintenance. Body: Unexpected repairs are a fleet manager's worst enemy. At Trucksmart, our tailored fleet maintenance plans are designed for proactive care, extending vehicle life and preventing costly breakdowns. With 24/7 support and Saturday servicing, we work around your schedule, not the other way around. Let's discuss a smarter maintenance strategy for your fleet.