Brand Tone

Direct, Product-Focused, and Practical; with Supporting Tones of Enthusiastic, Informative, and Value-Oriented.

Brand Values

• •Accessibility/Wide Selection
• •Efficiency & Speed
• •Customer Service
• •Value/Competitive Pricing
• •Quality (Assumed)
• •Sustainability

Best Practices

• •Prioritize Clarity and Conciseness: Use straightforward language. Get to the point quickly, focusing on what the product is and its primary benefit (e.g., "expedited shipping," "huge selection").
• •Highlight Practical Benefits: Emphasize how products solve problems or improve efficiency for the customer (e.g., "keep your fleet moving," "get back on the road sooner").
• •Maintain a Helpful, Informative Stance: Ensure copy provides necessary details about products and services clearly. The website mentions customer and product support, so copy should reflect this helpful approach.
• •Emphasize Value and Availability: Consistently communicate the breadth of the product range and the efficiency of sourcing and delivery, as these are key aspects of their current messaging.
• •Use Consistent Calls to Action: Employ clear and direct calls to action (e.g., "Shop Now," "Explore Our Catalogue," "Contact Us") that align with the practical nature of the brand.

Social Perception

Perceived as a reliable online source for a wide variety of truck and trailer hardware, focusing on getting parts to customers efficiently. Positive customer feedback emphasizes good deals, reliable delivery, and the availability of hard-to-find items. The brand is considered legitimate.

Copy Examples

• •Headline: Keep Your Fleet Moving. Body: Extensive range of bus, truck & trailer hardware. Fast Australia-wide shipping. Shop Truck Hardware today.
• •Headline: Tough Parts for Tough Jobs. Body: From hinges to toolboxes, find reliable hardware at Truck Hardware. Order online for quick dispatch.
• •Headline: Don't Let Downtime Slow You Down. Body: Your one-stop shop for essential truck and trailer components. Competitive prices, delivered fast. Explore our catalogue.
• •Headline: Secure Your Load, Secure Your Livelihood. Body: Quality locks, fasteners, and lashing rings in stock. Trust Truck Hardware for dependable parts.
• •Headline: Upgrade. Repair. Maintain. Body: Truck Hardware has the parts you need, when you need them. Browse our huge selection and get back on the road sooner.