Brand Tone

Friendly, approachable, authentic, warm, and relatable, like a trusted friend giving fashion advice.

Brand Values

• •Affordability
• •Inclusivity
• •Customer-Centricity

Best Practices

• •Use a Conversational and Friendly Tone: Write as if you're talking to a friend. Use contractions (e.g., "you're," "it's") and a warm, approachable voice.
• •Incorporate Emojis Naturally: Use emojis to add personality and emotion to your posts, reflecting the friendly nature of the brand.
• •Highlight Affordability and Inclusivity: Regularly mention the accessible price point and showcase how the clothing fits a variety of body types and sizes.
• •Maintain a Personal Touch: Continue to have the owner, Jasmine, as the face of the brand. Use "I" and "we" to foster a direct connection with the audience.
• •Encourage Interaction: Ask questions in your captions, run polls, and encourage customers to share their own photos using a branded hashtag to build on the existing sense of community.

Social Perception

A trusted, reliable local business and a cherished community hub, providing quality, on-trend, and affordable clothing with a personal touch.

Copy Examples

• •Sunshine in a dress! ☀️ This floral number is just what your weekend wardrobe needs. So comfy and easy to style, you'll be reaching for it all season long. Pop in and see us or tap the link to shop! #TruBoutique #SummerStyle #NewArrivals
• •Get ready for a girls' night in! I'm going live at 7 PM to show you all our gorgeous new occasion wear. Grab a cuppa (or a glass of wine 😉) and join me for a fun try-on session. Can't wait to see you there! #TruBoutiqueLive #OccasionWear #GirlsNight
• •Treat Yourself! ✨ Our mid-season sale is on now. Find your new favourite outfit at a price you'll love. Happy shopping! #Sale #TruBoutique #FashionDeals
• •Packing up your lovely orders is the best part of my day! 🥰 Thank you so much for all your support. Every order makes me do a little happy dance. #SmallBusiness #PackingOrders #Grateful
• •Just Dropped: Your New Favourite Outfits! ✨